Medium Blue Search Engine Marketing Nominated for AiMA Award

April 25, 2008; 03:28 AM

Atlanta, GA (PRWEB) April 25, 2008 -- The Atlanta Interactive Marketing Association (AiMA) has selected Medium Blue Search Engine Marketing and Inviro Medical Devices as one of three finalists in the category of Most Effective Search Engine Marketing Program for the first annual AiMA Awards. As a result of Medium Blue's search engine marketing and optimization campaign, the medical devices company has seen increased monthly traffic from the search engines, as well as a marked improvement in monthly leads generated from its website.

The website's overall conversion rate has also increased due to the amount of qualified leads generated from search-referred traffic that were converted into sales. Overall, the joint campaign was bolstered by online public relations and steady keyphrase research for search engine optimization that would bear in mind Inviro's goals of company and product recognition by utilizing the website as a marketing tool.

"We want to thank AiMA for making us a finalist in the category of Most Effective Search Engine Marketing Program for our SEO campaign with Inviro Medical Devices," said Scott Buresh, founder and CEO of Medium Blue Search Engine Marketing. "It is truly an honor to be recognized and nominated for this award."

The first annual AiMA Awards event, which will be held on May 1, 2008 at the W Hotel in Midtown Atlanta, was created after realizing a need for recognizing marketing companies and individuals with cutting-edge interactive ideas and approaches. Judging will be based on proven success for the category as well as impact on the initiative and creativity in getting results accomplished. For more information on the 2008 Atlanta Interactive Marketing Association event, please visit www.aimaawards.com.

About Medium Blue:
Medium Blue Search Engine Marketing, an Atlanta search engine optimization company, was recently named the number one search engine optimization firm in the world by respected industry resource PromotionWorld. Medium Blue's services include search engine optimization, website conversion, and online public relations. The company's experts in these areas are recognized leaders in the search engine marketing industry and have been featured in numerous publications, including ZDNet, WebProNews, MarketingProfs, DarwinMag, SiteProNews, SEO Today, ISEDB.com, and Search Engine Guide, and contributed to The Complete Guide to Google Advertising (Atlantic, 2008) and Building Your Business with Google for Dummies (Wiley, 2004). Medium Blue services a national client base, including Boston Scientific, DS Waters, and Windsor Communities. Visit MediumBlue.com to request a custom SEO guarantee based on your goals and your data.