Medium Blue's Search Engine Marketing Campaign for Inviro Medical Devices Helps Earn Them a MAX Award

April 29, 2008; 06:39 AM

Atlanta, GA (PRWEB) April 29, 2008 -- Medium Blue Search Engine Marketing is pleased to announce that Inviro Medical Devices, one of its search engine optimization clients, has been recognized with a MAX Award for its well-planned marketing initiative for the InviroSNAP!® Safety Syringe. Since 2006, Medium Blue has worked with the infection control company on a variety of projects to strengthen and diversify Inviro's marketing mix, including search engine optimization to ensure online visibility, online public relations to enhance knowledge of Inviro's medical devices and products, and conversion, to prompt website visitors to take a point of action (POA). The search engine marketing firm is honored to have been recognized by Inviro for their collaborative efforts on the SEO campaign.

"Over the past two years, we've helped Inviro develop and carry out an innovative marketing strategy through search engine optimization," said Scott Buresh, founder and CEO of Medium Blue Search Engine Marketing. "We are pleased to have been an instrumental part of Inviro's success and we look forward to continuing to help them achieve their goals in the future."

The 2008 MAX (Marketing Award for Excellence) event was hosted by the Department of Marketing at Georgia State University's J. Mack Robinson College of Business and the Atlanta Business Chronicle, with winners announced at the Georgia Aquarium on February 29, 2008. Finalists for the MAX Award were selected based on introducing creative innovations coupled with inspired marketing initiatives during 2007. Inviro Medical Devices and Medium Blue's collaborative successes were more recently recognized by winning an AMY (Atlanta Marketer of the Year) Award at the end of March from the Atlanta Marketing Association.

"It's a tribute to our marketing group and our support teams at Max2o, Wetherhead Communications and Medium Blue for their involvement in helping us formulate and execute our strategy," said Gareth Clarke, CEO of Inviro Medical Devices.

About Inviro Medical Devices
Founded in 1988, Inviro Medical Devices engineers and markets safe medication delivery systems, including the patented InviroSNAP!® Safety Syringe with InviroSTRIPE®, an integral write-on stripe that allows critical information to be recorded directly onto the syringe barrel. After years of research to develop its patents and refine its product designs, the company is addressing the growing $1.6 billion safety syringe market and introducing its breakthrough infection control technology in North America. Headquartered in Atlanta, Inviro Medical Devices is becoming a leading industry champion in the quest to increase infection control awareness and to protect healthcare workers, patients and the environment with innovative medical devices. For more information, visit www.inviromedical.com.

About Medium Blue
Medium Blue Search Engine Marketing, an Atlanta search engine optimization company, was recently named the number one search engine optimization firm in the world by respected industry resource PromotionWorld. Medium Blue's services include search engine optimization, website conversion, and online public relations. The company's experts in these areas are recognized leaders in the search engine marketing industry and have been featured in numerous publications, including ZDNet, WebProNews, MarketingProfs, DarwinMag, SiteProNews, SEO Today, ISEDB.com, and Search Engine Guide, and contributed to The Complete Guide to Google Advertising (Atlantic, 2008) and Building Your Business with Google for Dummies (Wiley, 2004). Medium Blue services a national client base, including Boston Scientific, DS Waters, and Windsor Communities. Visit MediumBlue.com to request a custom SEO guarantee based on your goals and your data.