Search Marketing Metrics Provider Enquisite Inc. Announces Upcoming Keynote Presentation: Richard Zwicky to Speak on 'Eliminating Click Fraud'

May 19, 2008; 04:14 AM

San Francisco (PRWEB) May 19, 2008 -- Enquisite Inc., a leading provider of search marketing metrics today announced that founder and President Richard Zwicky will be delivering the keynote presentation 'Eliminating Click Fraud--Is it Possible?' at the upcoming Pay Per Click (PPC) Summit. The presentation will kick off PPC Summit's second day at the Marriott San Francisco Airport on Tuesday, May 20th at 8:15am.

In his keynote address, Zwicky will cover the evolution of click fraud activity and click fraud detection, in addition to highlighting current tools and techniques available to combat fraudulent activity. His presentation will also cover predictions on the future of search and web marketing analytics.

"Because of the nature of our business at Enquisite, we're able to really keep our finger on the pulse of what's happening in the world of PPC, click fraud and search analytics," said Zwicky. "We're delighted to have the chance to share this knowledge with online marketers at the PPC Summit."

"Our attendees will certainly be interested in the click fraud information that Richard's keynote will provide," said Mary O'Brien, PPC Summit chairperson. "Combating click fraud is such a huge part of any pay per click marketer's activities, that being able to learn from Enquisite about the latest in click fraud prevention methods will have an immediate impact on their actions."

About Richard Zwicky:
Involved with search marketing since the late 1990's, Richard Zwicky is the founder and president of search marketing analytics firm Enquisite Inc. Richard's search marketing career began by managing the online campaigns for his own e-commerce operation, which led to the development of SEO firm Metamend Search Marketing.

The introduction of localized and personalized results spurred Richard to create a proprietary set of analytics tools that evolved into the powerful Enquisite Analytics Suite. When Enquisite's potential as an industry leading SEO and SEM analytics package became apparent, Richard split Metamend and Enquisite into two separate, independent companies.

About Enquisite Inc.:
Enquisite Inc. is a search marketing analytics and metrics provider with offices in San Francisco, CA and Victoria, British Columbia. Founded in 2006, Enquisite offers search marketers unparalleled insights into visitor behavior from both organic and pay-per-click search listings.

Enquisite Pro is a search engine referral analysis suite that provides in-depth information about web site visitors referred by search engines. Used by search engine optimization and pay per click marketing specialists, Enquisite Pro delivers a wide array of search referral data with metrics ranging from a 'big picture' overview to extremely granular information about local search markets.