Guava and Neutralize Join Together to Form Guava UK Part of European Digital Marketing Agency Merger

May 30, 2008; 01:01 AM

“The Guava group has combined the skills and market sector experience from a number of countries to become a major player in the full service digital agency arena,” says UK CEO Graeme Radford.

Both search agency Neutralize and digital agency Guava Limited have now come together to form Guava UK, part of the new international Guava Group. The Guava Group has operations in four European countries with group management based in Copenhagen, Denmark.

The Guava Group offers a wealth of expertise in areas such as online strategy, search engine marketing, web development, tracking and analytics, branding, affiliate marketing and user experience.

“Our vision is clear: We possess the skills to compete against larger incumbent agencies, and we have the people to make a significant positive impact on any client’s digital activity” says Graeme Radford.

About the Guava group

The Guava group is listed on the Copenhagen Stock Exchange on the First North trading platform, and was previously listed under its previous Danish name Notabene.net. The group has 212 employees and will realise a turnover of DKK270-300 million this year (£27 - £30 Million).

Group CEO Brian Mertz Pedersen, comments:

- Guava aims to exploit relevant digital channels of communication for its customers. We are aware of the growing demand from customers to develop campaigns with measurable returns particularly on digital platforms and we possess some of the greatest skills in this area.

- Guava works with clients to formulate their digital communications strategy and to employ the relevant tools and expertise to ensure their goals are achieved. With our strategic insight and execution skills we can focus on sales and measurable revenue generation for our customers, said Brian Mertz Pedersen.


About Guava

Guava is a fresh thinking, digital marketing agency specialising in Search Marketing and Web Development in the UK. Part of the pan-European Guava group with over 200 employees, the UK division is headed up by UK CEO, Graeme Radford.

For more information please visit http://www.guava.com