Heavy Corporation to Spin-Out Husky Media as Standalone Technology Platform

June 4, 2008; 08:48 AM

New York, NY – June 4, 2008:  The Heavy Corporation today announced that it intends to spin off its fast-growing video advertising platform, Husky Media (www.huskymedia.com), as its own venture.  Husky Media is a premium video ad platform that provides publishers the opportunity to monetize video—in all player formats—using Husky’s premium “Video-Skin” and “Video-Guide” platforms.  Husky’s unique technology increases video inventory for publishers and blogs while allowing them to use any video-player they want.  Husky’s Video Guide technology provides publishers and bloggers with a large library of cleared professional content for their audiences to view, and provides content owners with scalable legitimate distribution which they can sell to premium advertisers.

“Husky’s platform grew out of Heavy’s DNA of making online video valuable for advertisers and our own audience,” said David Carson, co-CEO of The Heavy Corporation.  “We were constantly approached by other publishers asking to use our video advertising technology, which is why we created the platform.  It already has enormous momentum in the video marketplace and spinning it off will only accelerate its growth among publishers and advertisers.”

“We’ve always been at the forefront of creating valuable video experiences for advertisers and entertaining consumers,” said Simon Assaad, co-CEO of The Heavy Corporation.  “By spinning-off the Husky Media platform we’re enabling Husky to go after the whole video market, not just young men.  Heavy’s strength and profitability has enabled it to support the development of Husky.  Just this week, we signed CBSSports.com as a distribution partner for Heavy.com’s award-winning sports series, The Burly Sports Show, and we announced first quarter year-over-year revenue growth of 58%. These achievements and the spin-out of Husky are the direct result of Heavy’s focus on making video valuable on the Internet.”

Heavy’s leadership will oversee both entities, which will be co-located at Heavy’s new offices on Seventh Avenue. The structure of the spin off is subject to the consent of Heavy Corporation shareholders and the Board of Directors.

About Heavy

The Heavy Corporation is focused on making video valuable.  The company owns and operates Heavy.com, one of the Web’s leading destinations for men18-34, and the Heavy Men’s Network, reaching over 17MM men ages 18-34 through music, urban lifestyle, gaming and comedy.  The company recently launched Husky Media, the premier video monetization platform, which powers the Heavy Men’s Network, and is a platform for all video publishers to monetize their video assets at premium advertising rates.
 
Husky Media provides publishers of all sizes the ability to easily increase the value of their video, and provide their users with a better video viewing experience.  Husky Media allows publishers to wrap any player with high impact ad units that provide 100% share of voice and increase inventory and video views by over 250%.  More can be seen at www.huskymedia.com.
 
Heavy.com is one of the web’s leading video companies and the leader for 18-34 year old males, one of the most desirable demographic for marketers and advertisers.  Heavy combines its own unique original programming with those of its users to create an environment where the audience can control and even participate in their own personal video experience.  Heavy’s original programming staples include “Over the Hills,” the hit parody of MTV’s The Hills, “Flex and the City” the popular spoof of Sex and the City, “Superficial Friends,” “Kung Fu Jimmy Chow,” and the Webby Award-winning “The Burly Sports Show,” as well as “Behind the Music that Sucks.”  Heavy’s original programming is available on Verizon V-Cast, Verizon FiOS, Comcast VOD, TiVo, Sony PSP, Apple iPod and Joost.  Advertisers on the broadband network include Coors, Nissan, Panasonic, Diesel, Axe, Sony and Nike.