Former US Head of Greenlight Search USA Co-Founders New Firm

June 30, 2008; 02:18 AM

Jeff Ogden, former head of Greenlight USA, a fast-growing UK based search firm has recently departed to found his own firm, iOptimize Marketing with former associate, Ron Callari 

Prior to joining Greenlight, Ogden was Global Account Leader for the General Electric Company at Business Objects, now a part of SAP.  Callari was the Vice President of Sales & Marketing for Marshall Management, a third party hotel management company. 

Jeff Ogden said, “The Search Marketing business is growing exponentially, but it is led by technologists.  I believe there is a huge opportunity for a different kind of company – one that focuses on business outcomes and results and a 100% dedication to customer success and satisfaction.” 

Ogden and Callari based in New York are focusing on a vertical marketing approach which will distinguish this company from other SEO agencies that act as generalists versus specialists.

Ron Callari, acting as Chief Marketing Officer added:  “iOptimize is a great opportunity to build a great company from the ground up that offers a customer-centric versus product-centric focus for the hotel and airline industries.” 

Learn more about iOptimize Marketing:

Contact:

Ron Callari, Co-Founder & Chief Marketing Officer

Mobile: 201-681-3728
roncallari@ioptimizemarketing.comThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it

www.ioptimizemarketing.com