Search Engine Optimization Experts to Teach Universal Search SEO Training Class in Seattle for Search Engine Strategies

July 2, 2008; 03:20 AM

Seattle, WA (PRWEB) July 2, 2008 -- Search Engine Strategies (SES) has asked search engine optimization experts, Greg Jarboe of SEO-PR and Amanda Watlington of Searching for Profit, to teach a universal search SEO training class in Seattle. Their full-day search engine optimization training workshop, Optimizing for Universal Search, will be held from 8 a.m. to 5 p.m. on Thursday, July 17, 2008, at the Renaissance Seattle Hotel in downtown Seattle.

Matthew McGowan, Global VP of Marketing with Incisive Media, says, "You can't learn search engine optimization once and never update your knowledge and skills. Even SEO experts are continually challenged to tackle emerging search engine optimization methods and master the latest SEO techniques. That why we've asked Greg and Amanda to teach this 'Optimizing for Universal Search' workshop in Seattle."

Jarboe adds, "What Google calls 'universal search' and Microsoft calls 'blended search' have changed 17 percent of what even SEO experts knew before May 2007. So, our SEO training class is designed to teach business professionals at Seattle companies what they need to known today to optimize YouTube videos, news stories, online images, local maps and other web content for universal search."

Watlington concludes, "Since few corporations in Seattle have shifted their internet marketing resources or reorganized their marketing department to tackle universal search, our search engine optimization training workshop is aimed at marketing executives as well as search engine optimization specialists, public relations professionals, and corporate video producers. The advent of blended search results requires a whole new integrated marketing communications plan."

Visit http://www.searchenginestrategies.com/training/seattle/ to view the description of the SEO training class. Full-day registration for the search engine optimization training workshop costs $1,345.

About Greg Jarboe of SEO-PR:
Greg Jarboe is the president and co-founder of SEO-PR, a search engine optimization and public relations firm. Regarded as a pioneer and leading authority on online publicity, Greg is a member of the Market Motive faculty, which has been called the "Internet marketing dream team." Greg is a frequent speaker at Search Engine Strategies and the news search, blog search, and PR correspondent for the Search Engine Watch Blog. He is one of the 25 successful online marketing gurus interviewed by Michael Miller for the recent book, "Online Marketing Heroes."

About Amanda Watlington of Searching for Profit:
Amanda G. Watlington is owner of Searching for Profit, a search marketing consultancy focusing on the interaction of the consumer with businesses, using search engines, RSS, blogs, podcasting, or other new media to deliver their messages. An industry thought leader and an internationally-recognized speaker, Amanda has led sessions on search marketing, web strategy, and social media at Search Engine Strategies, Webmaster World, AdTech, and DMA. She shares her views of where search marketing is headed at her own blog, Blogs and Feeds, and as a blogger for Search Engine Watch.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC:
Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.