SEO Company Get Page One Offers Search Marketing Help to Small Businesses at Austin Conference

July 8, 2008; 04:27 AM

(PRLEAP.COM) Search Engine Optimization should be important to small businesses trying to make their mark on the online world, according to search marketing company Get Page One, LLC. The firm’s co-founder, Brian Rutledge, will make an appearance at the SEO for SMB Conference in Austin, Texas, on July 16th and 17th, 2008. Rutledge specializes in mentoring small to medium sized businesses in the process of making SEO work for them.

SEO, or Search Engine Optimization, is one of the most vital and yet most misunderstood elements in search engine marketing (SEM) - the practice of marketing one’s business in a way that has the maximum impact on its websurfing customer base. Rutledge, a leader in the use of search-engine-approved "white hat" SEO techniques, is proud to be listed on the impressive panel of search engine marketing experts compiled for the SEM for SMB conference, which was organized specifically to help guide small business owners through the confusing maze of SEO, SEM, and PPC.

"Search engine marketing for small businesses" is more than just a buzzphrase," Rutledge says. "If your small business has a website, then you should be aware of SEO basics. If you are willing to learn some fundamentals of search marketing, the entry costs are very low in comparison with the potential gains. In today’s competitive markets, if you’re not doing SEO, you’re losing money."

Rutledge will also address some of the shady SEO practices that small businesses need to watch out for. "It’s sad to see some of the scams being perpetrated under the name of internet marketing right now," he says. "Small businesses need to be extremely wary when hiring a search marketing firm, because that firm could easily do more harm than good. We’re going to give them some of the warning signs they need to look out for when hiring an SEO firm." Other industry experts agree. "Unfortunately, businesses are being preyed upon to invest in search engine marketing," says Christopher Justice, co-founder of SEO for SMB.

"Search-engine marketing has a measurable effect on the balance sheet, but only if the tools, process and return are understood by all business stakeholders."

Get Page One, LLC. is a successful Austin search marketing company with a strong background in assisting small to medium sized business with their search marketing needs. In addition to search engine optimization, Get Page One offers turnkey e-commerce website development, design and hosting as well as reputation management and pay-per-click advertising management. Get Page One also develops search engine optimization tools for real estate and other vertical markets.

The SEM for SMB conference is an international gathering that aims to support the sharing of ideas and technologies to promote better search marketing for small businesses. Birthed from extensive interviews with owners of medium and small businesses, the search marketing conference, sited at the downtown Austin Hilton, features prescriptive group and one-on-one sessions with experts in SEM and SEO for small business. Attendees will also have unprecedented access to Search Engine Marketing for Small Business knowledge via the conference’s videotaped presentations and online collaboration system, which facilitates communication between speakers, sponsors and organizers.