Multimap Appoints iCrossing to Deliver Search Marketing campaign

July 9, 2008; 07:22 AM

    
NewswireToday - /newswire/ - London, United Kingdom, 07/09/2008 - iCrossing, a global digital marketing company, has been appointed to deliver an integrated search marketing campaign for Multimap, one of the world’s leading providers of online mapping and location-based services.

The campaign has been developed to meet Multimap’s aggressive growth targets by enhancing search rankings in order to increase user numbers. To achieve this, iCrossing has devised a natural search optimisation strategy that will build search engine visibility on a wide range of search terms associated with Multimap’s services. A paid search campaign will maximise the overall effectiveness of the campaign, further boosting site traffic, enhancing the site’s appeal to potential advertisers.

The Multimap campaign will take a research-led approach, combining in-depth market research and linguistic profiling to identify language patterns and track search habits. This data will then be used to inform and continually evolve the search strategy.

Jim Cruickshank, director of mapping, shopping and local for Microsoft EMEA, comments: “At Multimap we are rapidly developing our offering, and we wanted a partner that could not only drive traffic and user numbers, but help to grow our brand. We chose iCrossing because it offered us a total search package and a track record of delivering digital marketing techniques that provide real and quantifiable results.”

Mel Alcock, CCO, iCrossing UK comments: “Multimap has pioneered online mapping to create a site offering some of the most advanced mapping technologies available on the market today and a host of relevant, local information. We have been working in partnership with Multimap’s team to create an innovative digital marketing programme aimed at increasing traffic and market share and driving revenue opportunities with a view to regaining the number one spot in the market.”

About iCrossing
iCrossing, formerly known as Spannerworks in the UK, is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class marketing services - including paid and natural search marketing, social media, content and media, display advertising, user experience, web development and analytics and insight - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing clients include world-class brands such as The Coca Cola company, HBOS, TUI and Virgin. Headquartered in Scottsdale, Arizona, the company has 620 employees in 15 offices in the US and Europe, including 110 employees in the UK.

About Multimap
Multimap is one of the world’s leading providers of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial (“where’s my nearest?”) searches to more companies than any other supplier in Europe. Multimap provides location services to companies including lastminute.com, Active Hotels, Wyndham Worldwide and Hilton International.

The public website provides a range of free, fast and accurate navigation and planning tools and rich and relevant local information. Key features include street-level maps of major destinations; road maps of the world; door-to-door travel directions; aerial photographs; birds eye imagery; local Points of Interest and services such as hotel, restaurant and entertainment booking. The site attracts over 10 million unique users a month.

Multimap operates as a wholly-owned subsidiary of Microsoft, as part of the Virtual Earth and Search teams in the Online Service Group.