July 10, 2008; 02:03 AM
(OPENPRESS) July 10, 2008 -- Online media agency Top Position’s search
engine optimisation service has been given a boost this week with the
extension of its social media programme. A slew of new book marking,
blog and networking sites has been added to the social networking
activity carried out by the SEO firm on behalf of its client base.
“It’s vital for any company serious about their search marketing to
maintain a comprehensive social media presence,” said department head,
Rebecca Appleton. “As a forum for personalising a brand and engaging
with the client base, social networking applications are second to
none. However, to get the most from them they should be used as part of
a wider strategy and not regarded simply as a link building opportunity.
“After months of research we have drafted these social sites in to our
search marketing offering in order to foster worthwhile online
communities for the brands we represent. Each of these spaces has been
hand picked with a view to adding real value to our client’s online
activities.”
According to a study by HitWise UK, a significant portion of traffic
delivered to UK retail sites in 2007 originated from the top 20 social
networks. Harnessing the power of this traffic is at the forefront of
the Top Position service. In addition to the new social media services
added, a core of social media experts manage a series of initiatives
for clients including maintaining a blogging presence and creative for
viral campaigns.
Daniel Jupp, director of Top Position said, “The ability to leverage
social media as part of an ethical search engine optimisation campaign
is a skill increasingly demanded by our clients. We’ve found that
businesses are anxious to eke out every possible sales and brand
exposure opportunity from their online activities. Developing and
leveraging this niche outlet has become a real priority for our SEO
team and one that has seen us introduce a dedicated social media team
to consistently introduce new outlets and opportunities for clients.”
Find out more about search engine optimisation and social media at www.TopPosition.co.uk
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an
award-winning digital agency with a presence in five European
countries. The latest addition to the Top Position network is a North
American headquarters in San Francisco, California. Top Position’s SEO
digital marketing service is an industry first, combining tried and
tested search engine optimisation techniques with directional digital
marketing activities. Top Position is a Google-certified pay per click
management consultancy and Yahoo! Platinum agency.
Editor’s Note: Please direct all press and media enquiries to Rebecca
Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
Source: www.theopenpress.com
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