July 24, 2008; 03:46 AM
Warren, RI, July 24, 2008 --(PR.com)--
MarketingSherpa, a research firm publishing Case Studies and Benchmark
data for marketing professionals, announced today the release of their
2009 Search Marketing Benchmark Guide. According to this fifth annual
edition of the Guide, spending on search marketing is up 30% globally
in 2008, which reflects the fact that spending on SEO, PPC, SEM, and on
other search marketing tactics represents half of all dollars spent in
online marketing. To download a copy of the Guide’s executive summary,
go to: http://SearchBMG09PR.MarketingSherpa.com
The 2009 Edition
of the Search Marketing Benchmark Guide is the biggest ever, with 1,928
search marketers surveyed and research from more than 50 respected
sources. The 255 pages include 170 all-new charts, 45 new tables, 12
eyetracking heatmaps, 6 real-world Case Studies, 15 images and much
more.
“With search marketing spending increasing at a double
digit pace, we published our 2009 Search Marketing Benchmark Guide in
July, earlier than last year so marketers could have it in time to
prepare for their next year’s budgets,” said Stefan Tornquist,
MarketingSherpa Research Director. “The Guide has relevant data for
small, medium and large B-to-B and B-to-C companies. It’s designed to
be one-half yardstick with benchmarks and standards for success and
one-half inspiration with explorations of what’s working, what’s not
and what’s on the horizon.”
The Search Marketing Benchmark Guide has been broken into five major coverage areas:
1.
Budgeting and Search. Readers will find out how different types of
companies are budgeting for search and see how expense and opportunity
intersect in this slowing economy.
2. Tactics of Search. This
section demonstrates the increasingly important role that demographics,
geo-targeting, local and mobile have on search marketing effectiveness.
It also takes a deep look at the relationship between search and brand.
3.
Search Providers Explored. Google is still dominant, but it has some
serious competition around the world. This section provides in-depth
useful information about the top general and vertical search providers,
as well as about international search engines.
4. Measuring and
Testing. Readers can find out what it takes to get great ROI on their
search, even as the price of search goes up.
5. Search Benchmarks.
This section provides most up-to-date fundamentals of search marketing,
including costs per click, keyword prices, volume and conversion rates.
MarketingSherpa’s
2009 Search Marketing Benchmark Guide has a list price of $397 and can
be ordered from the MarketingSherpa web site at
http://SearchBMG09PR.MarketingSherpa.com
About MarketingSherpa LLC
MarketingSherpa LLC (http://www.marketingsherpa.com)
is a research firm publishing practical Case Studies and benchmark
guides for their 237,000 weekly readers in the marketing profession.
Topics covered include practical how-to and exclusive data and proven
tactics in business-to-business, ecommerce, email and search marketing;
telemarketing; media relations; landing page design; marketing
measurement and online subscription marketing. The firm also operates
six annual summits attended by thousands of marketers. MarketingSherpa
LLC, along with MarketingExperiments and InTouch, is part of the
MECLABS Group.
Contact Information:
MECLABS
Amanda Mehlhoff
773-412-0158
amanda.mehlhoff@marketingexperiments.com
http://www.marketingsherpa.com/
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