September 15, 2008; 04:30 AM
(PRLEAP.COM) Citing changes in alternative Internet media networks and
search engine ranking schemes to include them, search engine
optimization provider Lincoln Creative Group, Ltd has initiated several
programs to improve organic keyword rankings.
Frustration with pay-per-click costs and time to actively manage a PPC
campaign to improve inquiry volume, especially for small businesses,
has led to poor results for website owners, according to Lincoln
Creative CEO Bill Wolski. By adding social media connection points such
as Facebook, MySpace, LinkedIn, and YouTube with links to client’s
websites, and by adding press releases, electronic white papers, blogs
and video tags, you can make great inroads in link building, he said.
For B2B marketers, social network sites are forming the new backbone of
industry connectivity. These sites have the networking benefits of
professional industry associations, according to Wolski. Yet because
they are less formally defined are easier to constitute, he said.
Attending conferences online and bringing associates from other
disciplines or business to exchange ideas are only some of the ways
social networking sites are changing the landscape of business
communications, he said. Lincoln Creative Group SEO services taps into
this network with link building schemes that improve ranking.
Search Engine Optimization (SEO) techniques are constantly evolving and
are becoming more recognized for their direct contribution to sales,
according to SEO provider Lincoln Creative. SEO advertising link
building, using alternate channels such as social media sites, directly
supports traditional advertising where message frequency and targeted
messages build awareness.
"By reconfiguring link-building schemes to ensure that social network
link-building programs become an integral part of marketing
communications planning, we help to ensure that a company’s sales and
marketing keywords, its sales hot buttons, are raised to the top two
pages of the search where they do the most good," according to Wolski.
"We have structured our SEO programs to automatically include social
networking sites."
Lincoln Creative Group is a full service advertising agency and direct
marketing consultancy located in Warrenville, IL . Formed in 1994 by
business marketing consultants, the purpose of the company is to
improve marketing communications through advanced Internet technology.
Their website www.lincolncreative.com
concentrates on four core services that include direct mail, market
research, SEO-SEM and trade show booth design. Business and Direct
Marketing Consultants are available through the LDM Consulants network.
Contacts:
William Wolski
Lincoln Creative Group, Inc
630-717-2764
Email Lincoln Creative Group, Inc
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