Daily.co.uk partners with Clickstream Technologies Plc to offer new on-demand Internet Marketing tools for website owners

September 19, 2008; 02:57 AM

The first phase of services released today includes: heat and click maps which demonstrate where website visitors click - and where they don’t; a sales lead generation tool; movie recordings of visitors’ navigation around websites; advertising click fraud detection; customer satisfaction surveys; and automated set-up for Google Analytics.

Using these services generally requires the time-consuming inclusion of small JavaScript code snippets (page tags) on every website page. However, using Clickstream’s Datasherpa platform and patented ‘tagging automation’ technology, Daily.co.uk customers can now activate these services at the click of a button. Each page will be dynamically and automatically tagged, on-the-fly, no matter how often a website changes, so customers can focus on using the information the services give them to increase revenue and improve customer satisfaction.

Daily.co.uk MD, Abby Hardoon, said “Our partnership with Clickstream represents a fantastic opportunity for website owners to extract the full potential from their websites. Business tools such as lead generation and pay-per-click ad fraud detection can make a real impact on revenue. By seeing where customers click and watching movies of customers navigating around a site, website owners can see what works for customers and what doesn’t and amend their website to get the best both from and for visitors.”

Brewster Barclay, Clickstream Managing Director, said: “The largest impediment to widespread adoption of SaaS Internet Marketing tools by website owners is the requirement for manual tagging, which remains an enigma to many. Using Clickstream’s Datasherpa Platform, Daily.co.uk website owners are now free to enhance their online presence without the traditional barriers to implementation.”

Google Analytics automatic tagging service, a free website ‘sales lead of the day’, and a simple online survey tool are all free with selected Daily.co.uk packages - customers who already have those packages will find they’ve been automatically upgraded to have access to these new services. Free trials of Heat maps, movie recordings and click fraud detection services are also available.