October 10, 2008; 04:12 AM
Irvine, CA, October 09, 2008 --(PR.com)--
TechBiz Connection (TBC) will host a distinguished panel of highly
regarded search engine optimization experts who will present the best
practices of pay-per-click advertising and reaching top search engine
ranking at its monthly forum on Wednesday, October 15 from 6:00 to 9:00
PM at TechSpace in Aliso Viejo.
Designed to help business
owners, marketers, and webmasters increase their Web site’s traffic,
rankings and conversions, the TBC forum will discuss how to improve
rankings in the search engines, link building, keyword selection,
pay-per-click marketing, and more on Google, Yahoo and MSN, including
what to do, what not to do, what to measure and how to determine
success.
According to Jack Bicer, TBC president, whether you are
a small business owner or a marketing manager for a large multinational
corporation, taking advantage of paid search advertising is a must.
“Learning not only how to drive qualified visitors to your site quickly
and economically, but learning the strategies of the masters will allow
you to win at this increasingly challenging form of marketing,” Bicer
explained.
The panel moderator is Michael Bonfils, CEO of SEM
International/WebCertain LLC, specializing in providing international
search engine marketing services for global advertising agencies and
Fortune 1000 firms. Mr. Bonfils is also a contributor to internet
marketing technology and trends, having contributed his time to
national publications and events such as Witi and Webmasterworld's
Pubcon. Previously, he was the founder of a successful internet
contextual advertising agency which he sold in 2004. Mr. Bonfils sits
on the board of directors for many organizations including the TechBiz
Connection and is the former vice president of communications for the
American Marketing Association (SOCAL). His company services over 150
clients worldwide and currently operates and has offices in North
America, Europe and Asia.
Expert panel members include:
Michael
Mascott, West group manager of Google, whose primary focus at Google is
working with Fortune 500 technology and telecommunication companies on
building integrated advertising programs that meet their objectives. He
has worked with Google for four years and has over 10 years in
advertising sales and business development experience. Prior to joining
Google, Mr. Mascott worked with CNET Networks and Ziff-Davis on both
digital and print initiatives.
Brian Dunn, senior manager,
online marketing, Toshiba America Information Systems, has managed paid
search programs since 2001, creating keyword marketing strategies to
accomplish e-commerce, branding, and other objectives. In his current
role with Toshiba America's laptop division, he oversees both paid and
natural search, email and database marketing, and manages the company's
e-commerce website, ToshibaDirect.com. Previous to joining Toshiba in
2006, Mr. Dunn worked for Epson America and sportsTALK.com, a
pioneering sports content start-up.
Alan Edgett, strategy &
innovation, Experian/Consumer Info, is currently in charge of
innovative advertising programs for Experian's Consumer Info Division.
Previously, Mr. Edgett headed Experian’s Direct to Small Business
efforts within the Business Information Group and had been responsible
for a team of on line marketers and business development executives
that support a variety of B2B and B2C web properties. Prior to
Experian, he held a number of on line marketing and business
development roles at Akamai Technologies and Eteam.com. He was also a
founding member of MarketWire.com. Mr. Edgett holds an MBA from the
Marshall School of Business at the University of Southern California,
and is a passionate "intra-preneur". His current focus is integrating
Web 2.0 methodologies into B2B environments.
Robert McArdle,
vice president of online marketing for Foreclosure Trackers Inc., is
currently responsible for implementing localized online marketing
strategies to drive revenue for both foreclosure education seminars and
a monthly foreclosure data subscription service in Southern California.
His focus is on organic and paid search programs, along with email and
database marketing. Previously, Mr. McArdle was the general manager of
an online software application sold to real estate agents called
Homefeedback.com. He has worked with over five start-ups and has been
involved in online marketing for over 10 years. He has an MBA in
E-commerce from the University of San Diego and a BA in Economics from
the University of Maryland.
The TBC Forum discussion and
subsequent question-and-answer session is sponsored by Daly-Swartz
Public Relations, Manatt, Phelps & Phillips, ExactTarget, Inc.,
Septium Corp., University of California, Irvine, and Brilliant Blue.
Admission
to the TechBiz Connection event is $30 prepaid and $40 at the door. For
further information and RSVP, visit http://www.techbizconnection.org or
e-mail Jack Bicer at president@techbizconnection.org.
TechBiz
Connection was created to support Southern California business and
technology professionals, companies and entrepreneurs by providing
timely education and networking opportunities. The organization focuses
on where technology and business intersect; everything a successful
high-tech company would want to do.
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Contact:
Daly-Swartz PR for TechBiz Connection
Jeffrey Swartz, 949-470-0075
jeffreyswartz@dsprel.com
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