October 17, 2008; 05:31 AM
NEW YORK, NY, October 16, 2008 -- [x+1], www.xplusone.com, the leader in predictive
marketing, today announced a more powerful version of its patented Predictive
Optimization Engine(R) (POE) which will be compatible with a wide range of
statistical modeling techniques such as neural networks, linear programming
and multi-tree decision support to maximize the return on investment (ROI) of
online marketing and advertising campaigns.
The new version of POE
will be available Nov. 1 as part of Site+1, a full-service solution that
automatically captures and models data about web site visitors, while
maintaining anonymity, and tailors offers and content on a web site
accordingly. In the first quarter of 2009, the enhanced POE will be available
with Media+1, which creates dynamic custom ad networks by aggregating web
pages and micro-targeting a marketer's desired audience.
"With the
enhanced features and functions of POE, companies can provide a still greater
degree of specificity in terms of online advertising and marketing delivery,"
said Paul Davis, Vice President of Analytics for [x+1]. "With the new POE,
it's like moving from analog to HDTV."
For more information and to see
the full release, please go to
http://www.xplusone.com/press/10162008.html
PRESS BY MONTH
EDITOR'S DESK
SUBMIT PRESS
