Refining Website analytics for the Social Web, NuConomy's next generation site analytics gives marketers unprecedented visibility into site engagement levels

October 17, 2008; 05:55 AM

San Francisco, Calif., October 15, 2008 - NuConomy, the company that is taking web analytics beyond the page view model, is helping drive Federated Media's (FM) new Conversational Marketing (CM) Toolbox with leading metrics that give companies deeper insight into how visitors engage and interact with their site and content.

As the industry's first open conversational marketing measurement platform, Federated

Media's CM Toolbox offers marketers a real-time view of campaign delivery and performance based on a customized set of engagement, amplification, and equity data points. The toolbox is currently in beta and exclusively available to select FM customers, including Intel, Dell, Asus, and Best Buy. Wider availability begins in the first quarter of 2009.

'As more and more brands and agencies are participating in conversational marketing, they've traditionally lacked the tools to understand the effectiveness of their efforts,' said John Batelle, founder, chairman, and CEO of Federated Media. 'We've developed the CM Toolbox to address this challenge. NuConomy's innovative engagement analytics will provide our clients with great value and better insight into how their site visitors are interacting with content.'

As a key data partner, NuConomy enables FM's customers to understand how engaged customers are with their site's brand, features and advertising. Taking performance metrics beyond traditional campaign assessments like page views and time spent on site, NuConomy's unique engagement module tracks how each visitor interacts with conversational marketing campaigns through posts, comments, shares with friends, media/content uploads, registrations, and more.

The insight from NuConomy's engagement metrics can be used to dynamically optimize campaign performance. Its two-way API can automatically make changes to sites based on current metrics - for example, push popular content, deliver targeted messages to specific users based on their interests, and optimize SEO/SEM based on which referrers and keywords drive the most engaged and qualified audience.

'Social media is new territory for brand advertisers, and questions inevitably center around results, ROI, and business models. Using our engagement metrics, Federated Media is able to give their clients deeper and more tangible assessments to understand the efficacy of their social media investments,' said Shahar Nechmad, CEO of NuConomy.

NuConomy's stand-alone web analytics platform, NuConomy Studio, is now in private beta and available for free. Web publishers can gain powerful insight today into their site performance by signing up at www.nuconomy.com.


About NuConomy
NuConomy is helping companies better assess and understand website and social marketing performance with its free, next generation web analytics and optimization platform. NuConomy was specifically built to go beyond standard metrics and measure the rich interactions and social features of websites. Through NuConomy's unique engagement module, websites can understand each individual user's behaviors and engagement across content, brands and site features. Then, these insights are used to dynamically optimize your online presence, including advertising, and create 1:1 conversational marketing opportunities.

NuConomy was founded in 2006 in Tel Aviv, Israel and is now headquartered in San Francisco, California. Its executive team is comprised of former Microsoft and Google leaders. NuConomy completed its A Round financing in 2008 from WPP Group, one of the world's leading communications services groups. To learn more about NuConomy, visit www.nuconomy.com.

About Federated Media
At FM, we believe great voices attract great audiences. We're in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Video Gaming, Graphics Arts, News 2.0, Lifestyle, Parenting and Green. For more information, please go to www.federatedmedia.net.


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Press Contacts

NuConomy:
Ashley Biever, FutureWorks PR
617-529-9985
ashley@future-works.com