PRSA, Marketwire: The Anatomy of The Social Media Press Release and PR 2.0 Focus of Workshop and Book Signing Oct. 26-28

October 23, 2008; 07:29 AM

DETROIT, MI--(Marketwire - October 23, 2008) - Marketwire, a full-service newswire and communications workflow solutions provider, leads a workshop at the PRSA International Conference held this year in Detroit that explores how the press release has transformed into an interactive online communication tool. Paolina Milana, Marketwire's vice president of marketing, presents "The Anatomy of The Social Media Press Release" on Sunday, October 26. During the session, each element of the social media press release will be dissected to illustrate how PR, IR and marketing communication professionals can take advantage of new media tools in press releases to increase their organizations' online visibility and facilitate interaction with online audiences.
Event Details

• October 26, 4:15 pm - 5:30 pm: "The Anatomy of the Social Media Press Release" workshop
  • Session leader: Paolina Milana, vice president, marketing, Marketwire
  • Agenda: Sharing best practices for leveraging social media releases to develop more direct, targeted and personalized communications in today's saturated, Web 2.0 world



• October 26-28, Marketwire Exhibit Booth 122
  • Book signing by Deirdre Breakenridge, author of "PR 2.0 - New Media, New Tools, New Audiences"
  • Discounted copies of PR 2.0 book available in-booth and through the Marketwire Bookstore

Key Facts

• The advent of Web 2.0 and the democratization of the Internet have dramatically changed the way PR professionals create and send press releases.



• Online distribution in this new media landscape has shifted from primarily media-directed to a broader audience that includes consumers, investors and others interested in an organization's products and services.



• Those who manage PR programs are restructuring their communications to appeal to this broader audience, utilizing techniques such as search engine optimization to boost their news higher in search engine rankings, incorporating compelling visual and audio elements, and providing in-release tools so visitors can share the news and engage in feedback.

Quote from Paolina Milana, Vice President, Marketing, Marketwire

• "In the last two years there has been a sea change in how the press release is viewed and utilized," said Milana. "The once 400-word all-text release has evolved into an interactive tool that incorporates multimedia elements, social media tags and bookmarks, in-release performance stats, and feedback mechanisms that invite two-way conversation."

Quotes from Deirdre Breakenridge, Author of PR 2.0 and President of PFS Marketwyse

• "A social media [press release] template enables you to present different types of communication regarding your brand (from the core facts to exciting multimedia that can really tell a visual story)."



• "Your social media template helps journalists develop their stories completely and accurately, with access to more information in a much quicker period of time."

 

• "The SMR is also a consumer tool that makes it easier for the public to identify and share interesting content in their social networking communities."

Resources

• PR 2.0 education, insight and strategy from industry experts
• Information on Marketwire's social media press release
• Information on all of Marketwire's communication and news distribution solutions:
  • www.marketwire.com
  • 800-774-9473 in the US; 888-299-0338 in Canada, +44-20-7562-6550 internationally

 

• Information about the PRSA 2008 International Conference and to register: www.prsa.org/conf2008

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier press release distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds.

Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 8,000 clients worldwide through 19 offices on four continents. For more information, visit us at www.marketwire.com.

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