Top Online Ad Networks Partner with Click Forensics to Improve Traffic Quality

November 4, 2008; 08:47 AM

NEW YORK--(BUSINESS WIRE)--Today at the ad:tech New York conference, Click Forensics™, Inc., the industry leader in scoring, auditing and improving traffic quality for the online advertising community, announced that several leading brands and ad networks have selected Click Forensics to help improve traffic quality and results for Pay Per Click (PPC) advertising campaigns. AdJuggler, FindItQuick.com, Bravenet Media, and Turn are each implementing Click Forensics technology to filter out click fraud and low quality traffic on search advertising campaigns and online ad networks. As a result, they and their clients have experienced significant improvement in return on spend and better overall campaign performance.

“The Turn market is comprised of premium advertisers and publishers. In addition to our own quality control mechanisms, we were looking to partner with an independent, 3rd party auditor to further ensure quality for our clients,” said Philip Smolin, vice president of product and marketing at Turn, the smart market for online advertising. “We selected Click Forensics after completing a rigorous evaluation that included blind tests using live clickstream data from Turn’s market. We chose to partner with Click Forensics when our tests verified that their quality validation processes are extremely accurate, allowing us to ensure the highest quality results for our advertisers and publishers.”

Click Forensics offers traffic quality management solutions designed for advertisers, content networks and publishers. The Click Forensics solutions use patent-pending heuristics to measure and score traffic quality. The solutions provide continuous updates on sites that are sources of poor quality traffic and click fraud so that advertisers and ad networks can protect their campaigns and those of their clients, while improving overall campaign performance.

“As one of the first pay-per-click search engine platforms, FindItQuick.com has formed relationships with thousands of online advertisers who trust us to send them high quality traffic,” said Tracy Busshart, director of marketing for FindItQuick.com, the quick search solution. “We rely on Click Forensics not only as a 3^rd party auditor, but as a complete solution for improving traffic quality for advertisers.”

“Our customers are ad networks and web site publishers, and they’re all concerned about the quality of the advertising traffic being delivered in this competitive environment,” said Jonathan Rivers, executive vice president of AdJuggler, a provider of advanced ad serving technology. “Working with Click Forensics puts us at the forefront of traffic quality initiatives within the industry and helps distinguish our offering even more from the competition.”

Using patent-pending analytics with conversion and session data tracked from live advertising campaigns across various search engines, content networks and publisher sites, Click Forensics continuously identifies sources of click fraud and poor quality traffic. The information is continuously updated for clients and delivered via a simple browser-based interface so clients can filter out poor quality traffic before it affects online advertising campaigns.

“Advertisers, publishers and ad networks no longer have to face the daunting task of trying to protect themselves and their clients from bad clicks on their own,” said Paul Pellman, CEO of Click Forensics, Inc. “By working across search engines, content networks and publisher web sites, we’re helping by delivering the best technology available for identifying and blocking poor quality traffic.”

About Click Forensics, Inc.

Click Forensics is the leading provider of PPC traffic quality management and click fraud prevention solutions that help online advertisers and publishers stop click fraud and improve search marketing campaigns. The company also publishes the Click Fraud Index™, the top independent source of industry click fraud data. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures and Shasta Ventures. More information on Click Forensics and its offerings is available at www.ClickForensics.com.

Click Forensics, Click Fraud Index and Click Fraud Network are trademarks of Click Forensics, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

Contacts:

For Click Forensics
Karl Scholz, 512-493-0909
karl.scholz@clickforensics.com