WebTrends Extends Customization of Automated SEM Service

November 7, 2008; 12:03 AM

PORTLAND, Ore. – Nov. 6, 2008 – WebTrends Inc., a leading web analytics and online marketing solutions provider, has added a customized experience for lead-generation marketers and advertisers, along with reporting and visualization enhancements, to its automated search engine marketing (SEM) service.

Just two months after the release of WebTrends Ad Director, WebTrends extended the solution’s capabilities beyond its e-commerce roots to now offer lead-generation marketers and advertisers a separate user-interface (UI). With new dashboard metrics and dynamic reports specifically tailored to lead-generation user monitoring, the success of lead-generation initiatives has never been easier. Additional enhancements include reporting updates and improved graphing functionality that offer customers a more interactive experience and the ability to dynamically zero in on the data of highest relevance.

Early adopters who have traded their outdated bid management techniques for WebTrends Ad Director’s self-learning optimization have realized an average 44 percent improvement in online advertising results within 90 days.  If other large advertisers were to make the switch, they would collectively save between $3 billion and $4.5 billion in advertising spend each year, according to WebTrends analysis.

“The self-learning automation of WebTrends Ad Director is absolutely essential for advertisers and marketers to fully optimize the tens of millions of variables that exist in large SEM campaigns. Manual optimization simply isn’t practical or effective,” said WebTrends CEO Alex Yoder. “Our latest update to WebTrends Ad Director extends the value of this automation to an even broader range of advertisers and marketers.”

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers' online experiences.

For more information, visit: www.webtrends.com