BKV Launches Usability Tool for Optimizing Client Web Sites

November 14, 2008; 05:47 AM

Atlanta (PRWEB) November 14, 2008 -- Want increased sales conversion and leads from your company Web site? BKV has the solution: Interactive Marketing Action Plan (iMap), a new tool designed by BKV to do just that by optimizing a Web site's usability.

iMap (www.bkv.com/iMapevaluation) provides a thorough, hands-on, point-by-point evaluation of a site's strengths and weaknesses, measured against a list of commonly accepted principles and direct response marketing practices. The objectives of iMap are to make a Web site more visible, more navigable, and more effective by capturing and converting more leads.

"iMap provided a fresh perspective that helped us identify ways to improve messaging, end-user experience and site conversions," said Mark Palmer, Internet director at BKV's client Prison Fellowship. "These insights will prove invaluable as we begin our next Web site redesign effort."

Through an innovative evaluation process, iMap delivers a customized, comprehensive analysis by focusing on several key areas, including navigation; search engine compatibility; site design and layout; conversion path resolution; site copy; shopping cart; and accessibility. iMap provides detailed recommendations for how clients can reduce expense, improve search engine visibility and user contentment, and create more business opportunities with new and existing customers. iMap is unique in that it combines applicability (Search Engine Optimization) and accessibility with the goal of creating a distinctive and positive experience for the user. The end result of an iMap study is a Web site that's easy to navigate while generating repeat visits and increased site revenue.

"BKV really helped us streamline the site--they pointed out things we never would have noticed on our own. And in the three months after we implemented their changes, we saw a 50 percent increase in customer conversion," said Brian Simmons, advertising manager, Case-Mate.com. "It could be a fluke, but it could also be that a little polish was all customers needed to make it to the checkout page."

About BKV
Established in 1981, BKV is a full-service direct marketing agency composed of two major divisions: the office in Overland Park (a suburb of Kansas City) focuses on business-to-business clients, while the Atlanta office works mostly in the business-to-consumer and not-for-profit arenas. The agency's team of nearly 150 employees provides a broad range of services, from media, creative, database and interactive services to research and public relations. BKV specializes in helping marketers meet business goals with strategies that generate leads, convert those leads into sales and finally, into established and loyal relationships, while continually enhancing client brands. BKV serves local, national and international clients and is a member of the ICOM Agency Network, a professional association of marketing and advertising agencies from all over the world. For more information, visit www.bkv.com.