YieldBuild Announces Partnership With Chitika to Increase Advertising Performance for Online Publishers and Advertisers

SAN FRANCISCO, CA, Dec 10, 2008 (MARKET WIRE via COMTEX) -- YieldBuild(TM), the leader in ad format and placement optimization, and Chitika, Inc., a leader in search-targeted advertising, today announced a partnership that would support Chitika's Premium Ad service within YieldBuild's Publisher Solutions product, a deal that benefits both publishers and advertisers.

The partnership will allow interested publishers using YieldBuild Publisher Services to employ Chitika's Premium ads to more effectively monetize their site content. Publishers will see their page revenue increase as their existing inventory has access to another high-quality ad network optimized by YieldBuild.

Chitika's patented ad-targeting platform delivers ads targeted to end-users' search queries, providing extremely relevant ads at high eCPMs. That, coupled with Chitika's virtually unlimited ad-inventory and incredible ease of deployment made Chitika | Premium ads a great fit for YieldBuild's userbase. According to YieldBuild CEO Paul Edmondson, "After testing Chitika's Premium ad program, we immediately saw the high eCPM it delivers and wanted to make it available for all of our YieldBuild publishers to use. Since our technology is designed to maximize revenue for our publishers, it only makes sense to have such a high-yield solution available."

Chitika will join other top contextual and display ad networks, including Google AdSense, Yahoo! Publisher Network, Platform-A's Advertising.com, Tribal Fusion, BlueLithium, ValueClick Media, and others, made available to YieldBuild publishers. Publishers will maintain a direct relationship with Chitika, as they do with all other YieldBuild-supported ad networks. "We're excited to partner with YieldBuild and help YieldBuild publishers earn even more revenue from their existing ad inventory," said Chitika CEO Venkat Kolluri. "Chitika welcomes the opportunity to apply YieldBuild's optimization to all publishers seeking to maximize each page's revenue."

About YieldBuild

Based in San Francisco, YieldBuild is an online advertising optimization company offering automated technology solutions for Web publishers to generate greater yield on their existing ads. Based upon the Four Pillars of optimization -- ad size, ad layout, ad network and ad formatting -- YieldBuild's advanced machine-learning algorithms provide users with a comprehensive, hands-off approach to managing and optimizing their advertising revenue. Working with the most popular Internet contextual and display ad networks including Google AdSense, Tribal Fusion and Advertising.com, YieldBuild predicts and serves the most profitable ads and automatically tests and retests color combinations, placement and format to continually ensure optimal revenue generation. YieldBuild also assumes the decision making for ad network management, determining which ad network will perform best in each ad spot. Publishers can monitor their ad performance through YieldBuild's consolidated reporting interface. For more information please visit www.YieldBuild.com.

About Chitika

Founded in 2003, Chitika (pronounced CHIH-tih-ka), is one of the largest search-targeted advertising networks. The company serves over 550 million human-entered search engine queries across more than 34,000 websites. For advertisers and media buyers, Chitika is a proven search engine marketing (SEM) channel for targeting searches conducted by users on the top search engines (similar to Google Adwords). For publishers, Chitika is a very effective monetization service yielding high eCPMs. For more information visit:www.chitika.com.

Contacts:

For YieldBuild
Ren Chin
Vice President of Marketing
Email Contact
415-692-1506

Justin O'Neill
Ogilvy Public Relations Worldwide
Email Contact
415-677-2718

For Chitika
Scott Bauman
Greenough Communications
Email Contact
617-275-6518

SOURCE: YieldBuild Inc.