Grouptivity Launches the First Free Content Monetization Platform for Web Publishers

December 12, 2008; 09:35 AM

Palo Alto (PRWEB) December 12, 2008 -- Grouptivity, the company that made sharing news fun and easy, is back to reveal the launch of the first free Content Monetization Platform (CMP) for web publishers. By embedding advertising units from Google Adsense into the sharing process initiated by their readers, publishers' ads now become part of a viral communication channel. While most sharing tools allow readers to syndicate content to various destinations like Facebook, Myspace, Twitter, Digg and Google; Grouptivity's Share+ goes beyond this action and creates interactive discussions around shared content.

Grouptivity is the first and only platform that enables publishers to monetize their content as it's spread and provides readers with a simple way to save, share, and discover new content with the click of a button. Publishers signup with Grouptivity, download their website or blog plugin and immediately increase their advertising efforts. The platform features great tools like a central dashboard, reporting, a "What's Hot" widget, access to who their readers are and the benefit of keeping 100% of the revenue generated from their content.

"The power of Grouptivity lies in not changing users behavior, they are sharing Publishers content, we want to extend that to provide an environment where they can save and socialize that content. In addition provide Publishers further referral traffic and monetization opportunities. Take Sharing of Web content to the next level," states Ankesh Kumar, CEO of Grouptivity.

The team at Grouptivity understands that hard work that goes into creating fresh content and with their free Content Monetization Platform; publishers can offer readers an interactive tool, strengthen subscriber efforts and maximize advertising revenue potential. The days of copying and pasting links are over. Grouptivity's free platform will revolutionize the way that people save, share and discover new content while providing publishers with a better social sharing tool. Why just share, when you can Share+

Michael Grover, Director of SEO Strategy for TechWeb, concurs, "Media companies today must provide users with more and better ways to engage with their products. Grouptivity enables us to add value to the user's engagement with our sites."

Here are a few reasons why Grouptivity's Share+ is perfect for publishers like InformationWeek and their readers:

It's The First.
Grouptivity is the first platform to enable publishers to monetize the sharing process of their readers.

It's Monetized.
Offering a way for publishers to make money from their efforts makes sense. Giving them 100% of the advertising revenue shows our dedication to building valuable tools for the publishing community.

It's Simple.
Sign up, download the plugin and start making more money.

It's Viral.
Extend the reach of your content by making the sharing process interactive and increasing ad exposure. Install the "Most Shared" widget and show your most popular content. More than 50% of readers are clicking on the other articles under "Most Shared" within the email that goes out.

What are you waiting for?

Sign up for Grouptivity today and tap the power of the social web to increase your advertising exposure.

About Grouptivity
Grouptivity is the leading Content Monetization Platform for web publishers and social sharing tool for readers. Grouptivity empowers publishers' content by embedding advertising throughout the sharing process and making it simple for readers to save and share content with friends, family and co-workers through a one-click process. Grouptivity has over 5,000 publishers using the service including Information Week, Glam Media and Hearst Newspapers. Grouptivity is a privately held company based in Palo Alto CA.

About InformationWeek Business Technology Network
(http://www.informationweek.com/)
The InformationWeek Business Technology Network is a powerful network of industry leading - and trusted - brands that provide professional business technology buyers with the information, perspective and tools they need to make optimal technology decisions; and technology marketers with high impact programs that place their solutions into buyers' workflow as decisions are being made. The Network, which includes industry leading sites such as informationweek.com, bMighty.com, byteandswitch.com, darkreading.com, networkcomputing.com, internetevolution.com, plugintothecloud.com,and intelligententerprise.com, provides business technology decision-makers the news, analysis and perspective they need to make informed decisions how and when they want it, 24/7. More than 9.63 million business technology decision-makers world-wide* actively interact and engage with InformationWeek Business Technology Network's brands, content and services monthly.
*based on monthly connections across IWBTN brands

For more information please contact Ankesh Kumar - marketing at grouptivity dot com