New Compete PRO Enterprise Outperforms Other Online Measurement Tools

December 17, 2008; 10:08 AM

BOSTON--(BUSINESS WIRE)--TNS Compete today launched Compete PRO Enterprise, a comprehensive online measurement service that serves as a hub for capturing and sharing online marketing insights across an entire large enterprise or agency. Compete PRO Enterprise outperforms other online measurement tools because it puts actionable insights in the hands of more people in an organization in less time and for less money. More than 500 online marketers are already using Compete PRO to outperform their competitors online.

Ideal for larger brands and agencies, Compete PRO Enterprise is a comprehensive online measurement service that delivers continuous access to more sites, more search terms and the industry’s richest source of online consumer data. Unlimited site, search and referral analytics reports are available on demand across an enterprise for use in day-to-day planning, strategy and analysis. This new service is powered by the same robust data as Compete’s vertical intelligence solutions, which are backed by client service teams with expertise in clients’ businesses. Compete PRO Enterprise subscribers can use Compete’s professional services to solve real business problems through customized research.

“Compete PRO Enterprise takes competitive intelligence to an entirely new level,” said Stephen DiMarco, chief marketing officer at Compete. “Marketers have long been frustrated by spending so much for syndicated data that delivers so little. Compete PRO Enterprise changes this by giving large marketers and agencies enterprise-wide access to much more for much less. This means more insights in less time with fewer resources required to outperform the competition. Compete Pro Enterprise is an industry game-changer.”

With Compete PRO Enterprise, brand managers have more visibility into where their online properties fit in the larger landscape of the Web, where they need to advertise and partner, and how they measure up to the competition on key metrics. Product managers can better understand the impact of site redesigns on visitor engagement, and they will see how their Web products compare to competitors’. Search marketers can strategically approach SEO and SEM by using keyword-level volume and engagement data to better understand and anticipate consumer behavior.

Among the myriad uses for Compete PRO Enterprise are planning more effective search campaigns, benchmarking key performance indicators against competitors, identifying more effective sites for advertising and strategic partnerships, and tracking competitive micro-sites.

Compete PRO Enterprise is also available on a more limited basis for individual small business owners, search and online marketers.

For more information about Compete PRO Enterprise visit https://my.compete.com/enterprise/ or email membersupport@compete.com.

About Compete, Inc.

Compete, a unit of TNS media, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete's services to create effective online experiences and highly profitable advertising campaigns. Compete's online behavior database - the largest in the industry - makes the Web as ingrained in marketing as it is in people's lives.

Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit http://www.competeinc.com, or to join the conversation visit http://www.compete.com.

About TNS Media

Established in more than 30 countries, TNS Media explores all the media - print, radio, TV, Internet, social media, cinema and outdoors worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.

TNS Media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more. The TNS Media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers in the world. http://www.tnsmediagroup.com

The Kantar Group

The Kantar Group is one of the world's largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies – including the recently-acquired TNS – the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. The Kantar Group is a wholly-owned subsidiary of WPP Group plc. For further information, please visit http://www.kantargroup.com.

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Contacts:

Compete, Inc.
Cynthia Stephens, 617-933-5651
cstephens@compete.com
or
Greenough Communications
Sarah Ellis, 617-275-6545
sellis@greenough.com