HubSpot Announces Page Grader SEO Analysis for Its Internet Marketing System

January 15, 2009; 09:10 AM

CAMBRIDGE, MA -- 01/15/09 -- HubSpot has announced Page Grader (www.hubspot.com/products/page-grader) for its Internet marketing system to enable users to assess the optimization of every page in their websites, making it easy to fine-tune sites for top rankings on specific search keywords.

To maximize the impact of a website, marketers need to optimize every page for search engines and make sure lower-level product pages (the site's Long Tail) rank highly in relevant searches. HubSpot's Page Grader tool makes Long Tail optimization simple. Page Grader crawls users' websites and provides a grade, assessment and recommendations for optimization.

"Marketers must understand that it's not only important to optimize the main pages but also the supplementary pages of their websites," says Brian Halligan, CEO and Founder of HubSpot. "With our system's Page Grader tool, we are trying to make it easier for users to improve the search engine optimization of their entire site by recognizing individual weaknesses and offering actionable recommendations to achieve measurable results."

For every page on a website, Page Grader tracks key search engine metrics such as its ranking in search engine results, search engine visits, internal links, inbound links and its individual Page Grade.

Page Grader is available in the HubSpot Owner and HubSpot Marketer systems. HubSpot offers an Internet marketing system that integrates SEO, social media and marketing analytics to help customers drive traffic to their websites and convert a greater percentage of them into customers.

About HubSpot

HubSpot is an Internet marketing system that helps your company get found online, generate more inbound leads and convert a higher percentage of them into paying customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and paying customers. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com.