HubSpot Announces Lead Tracking Tool for Its Internet Marketing System

CAMBRIDGE, Mass.--(BUSINESS WIRE)--HubSpot has announced Lead Tracking and Intelligence (http://www.hubspot.com/products/lead-tracking) for its Internet marketing system, allowing users to track leads' paths through their sites and capture intelligence about them to help qualify leads and close more sales.

HubSpot’s tool tracks detailed information about every visitor to a website. This information turns into valuable intelligence when visitors convert to leads. For each potential lead, HubSpot tracks the number of visits, the referring source and details about activities such as commenting and watching webinars. When an individual fills out a form on a user’s website, all of this intelligence is captured in the HubSpot lead tracker.

“When it comes to marketing, we’ve all heard about how important it is to understand our audience,” says Brian Halligan, CEO and Founder of HubSpot. “The more you understand your customers, the better you can tailor your marketing and sales strategies. Our Lead Tracking and Intelligence tool allows our users to understand the ways in which their customers navigate their sites to determine their most effective marketing initiatives.”

With detailed information about every lead, users are able to convert more leads into sales and use the data to determine which marketing programs, search terms and blog links are driving the highest-quality prospects into their sales funnel.

HubSpot’s Lead Tracking and Intelligence is available to HubSpot Owner customers on HubSpot-hosted websites only. Lead Tracking and Intelligence is available on external websites for HubSpot Marketer customers. HubSpot offers an Internet marketing system that integrates SEO, social media and marketing analytics to help customers drive traffic to their websites and convert a greater percentage of them into customers.

About HubSpot

HubSpot is an Internet marketing system that helps your company get found online, generate more inbound leads and convert a higher percentage of them into paying customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and paying customers. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com.

Contacts:

HubSpot
Mike Volpe (spokesperson), 617-225-4354
mvolpe@hubspot.com