zanox Launches Web Services to Allow Publishers to Build Revenue From Their Creativity

February 6, 2009; 12:45 AM

Berlin – February 6, 2009 – zanox, a global leader for performance-based online marketing, today announced the open beta launch of zanox Web Services, an innovative solution for professional Web developers and publishers. zanox Web Services offers access to a wide variety of new functions within the zanox affiliate network as well as the zanox infrastructure.

With zanox Web Services, publishers will now benefit from three key advantages in monetizing their business ideas: a new automated process for managing their interaction with zanox, specific targeting opportunities including product search, geo targeting and contextual advertisements, and the freedom to create their own innovative monetizing models such as mobile applications or widgets.

The fully automated interaction process with zanox will save publishers time and effort in their daily activities: A wide number of new functionalities allow customized statistics, program applications and most recent product data to be retrieved automatically several times per day.

With zanox Web Services, publishers will be able to specifically target their customers. New features such as product search, geo targeting and contextual advertisement now enable affiliates to use a very individual targeting approach for their business ideas.

zanox publishers are now free to use their own creativity to develop, distribute and monetize their own business model – such as Internet or mobile applications, widgets, gadgets or in-game advertising. Professional publishers can either create their own business model or choose from a wide selection of ready-to-use applications.

“With zanox Web Services we will enable our network of professional publishers to build revenue from their creativity,” said Jens Hewald, CTO and founder of zanox. “It has never been easier to maximize the profitability of innovative new ideas.”

zanox Web Services and its Open API technology reinforces the idea of an “open company” philosophy. By generating a system of collective intelligence and shared information among its publisher network, zanox is pushing forward with its mission to successfully monetize the Internet.

Web Services Showcases:

1. Mindmeister: http://www.mindmeister.com/

Mindmeister is a free online mindmapping tool, which allows users to brainstorm and share ideas, plan projects or display thoughts visually. The tool uses the zanox Web Service contextual product search, which allows automatic advertising integration based on the mindmapping keywords used.

2. JaParking: http://japarking.com 

JaParking is a domain parking platform, which turns natural traffic on temporarily unused domains automatically into money: JaParking generates dynamic, targeted advertising on parked domains, that instantly monetizes incoming traffic.

zanox Web Services benefits at a glance:

- Fully automated interaction process with zanox, including 

statistics, product data, program application and payment. 

- Specific customer targeting through product search,

geo targeting and contextual advertising

 - Freedom to create and distribute business models such

as Internet and mobile applications, widgets, in-game or

video advertising

- Direct access to the zanox infrastructure, including

profiles,adspaces, programs, products, ad-media, reports,

payment details and ready-to-use applications 

- Support of two Web Services APIs: RESTful API and

SOAP API. RESTful also supports XML and JSON

Important links:

zanox Web Services Landingpage:

http://www.zanox.com/us/publisher/products/web_services.html

zanox Web Services Blog (EN): http://blog.zanox.com/en/webservices/

zanox Wiki Web Services Documentation (EN):

http://wiki.zanox.com/en/en/index.php?title=Web_Services

zanox Official Blog (EN): http://blog.zanox.com

zanox Affiliate Marketing:

http://www.zanox.com/us/publisher/products/affiliate-marketing.html

About zanox

ZANOX.de AG is a global market leader for performance-based online marketing and has established a strong presence in all core markets around the world. More than 2000 prestigious international companies rely on the zanox affiliate network and sector-specific expertise in all sectors where innovation is taking place. Affiliate programmes provide companies with global solutions for efficiently marketing their products and services on the Internet. zanox attaches great importance to the quality and the continuing development of its affiliate sites, whose owners are in addition being motivated by fast and transparent compensation.

zanox’s international focus is strengthened by its Global Alliance Partner (GAP) programme. Furthermore, in June of 2008, the GAP campus opened its doors at zanox headquarters in Berlin to serve as an international meeting point for developers and designers.

Since 2007, 60 % of zanox have been owned by Axel Springer AG and 40 % by PubliGroupe. Axel Springer AG is Germany’s largest newspaper house, ranks third among her magazine publishers and is also one of the leading European media companies. PubliGroupe AG is an independent, internationally leading group offering marketing, sales and services to media and advertisers, which it assists in the implementation of their communication and media strategies by delivering marketing and technology services to them.

For further information, visit: http://www.zanox.com