February 23, 2009; 10:09 AM
PLEASANT
RIDGE, Mich. (February, 2009) – In a radical departure from the norm,
Circle®Brands, an award-winning brand naming firm in metropolitan
Detroit, has initiated a branding industry first by identifying
industries that are ripe for reinvention and pre-packaging and
trademarking the ultimate “speculative” brand identity packages for
those industries in order to vastly accelerate impact and time to
market. Their ready-made brand identities include Federally registered
brand names, logos, taglines, global toll-free vanity numbers and
Internet domains: every revenue-generating channel possible for
forward-thinking firms that want to leapfrog the competition and hit
the ground branding with instant cachet and memorability. “Our
strategic pre-packaged brand identity properties are an industry first
that offer one-stop shopping for innovative firms seeking to fast-track
and catapult promising startups into dynamic category killers,” said
Susan Murphy, Circle®Brands president and principal brand architect.
“They’re also ideal for companies wanting to accelerate their
rebranding or repositioning initiatives.”
In today’s
hyper-competitive marketplace it’s all about breaking through the
clutter and capturing the consumers’ attention. The marketing maxim,
“you must gain a share of the consumers mind before you gain a share of
the consumer market” has never been more relevant. “Circle®Brands
strength and distinction is in helping customers see a company's value
in an instant,” said Murphy. “Our naming philosophy is grounded in the
inherent power of familiarity and repetition known as the science of
“memetics” (messages repeated until you remember them). We’ve employed
“memes” (self-explanatory messages that communicate an idea in an
instant) to great advantage in the creation of each of our ready-made
brand names and taglines.
WE Do the Math® at 1-800-CPA-MATH is
a combination brand name/tagline, global toll-free vanity number and
domains Circle®Brands created to provide the catalyst for a proposed
nationwide small B2C and B2B accounting/tax services franchise or
network. WE Do the Math® is a strategic declaration of accountability
that harnesses the power of memetics by way of its priceless
association with the culturally resonant and ever-present “do the math”
catchphrase embedded in the American vernacular. WE Do the Math®
captures the consumers attention in a way that’s familiar while
conveying promise, performance and personality – a distinction that’s
sorely lacking in the brand names and messages of most CPA firms.
Murphy says, “CPA’s main ‘pain point’ has always been finding time and
ways to keep their firm’s name top of mind when the best solution is to
have an unforgettable, customer-centric brand name and identity that
does the marketing for the firm 24/7.”
She adds, “How often
do you come across a brand name or tagline that the consumer and media
is predisposed to promote? Consumers are the new voices of brands
today; they are the ones that create buzz, pass on viral messages and
bring brands alive in pop culture, so why not make it easy for them?
Employing the WE Do the Math® brand name/tagline stimulates reaction,
word-of-mouth and most importantly, business.” This is the first time
in the history of branding, Murphy notes, that a brand name has been
created by incorporating an existing ubiquitous catchphrase.
For the floral and garden lifestyle industry, Circle®Brands employed
the evocative Room Service association in the creation of an intuitive
and relevant brand identity package that features the indelible
registered brand name and logo for BloomService®, a rare global
toll-free 800-vanity number 1-800-IN-BLOOM, the galvanizing tagline The
Floral Majority® and every corresponding domain. “The synergy of the
powerfully compelling BloomService® properties results in ‘instant
brand resonance’: the fastest, most cost-efficient way to capture mind
and market share by implanting and franchising the BloomService® name,
contact information and positioning into the psyche of the consumer,”
said Murphy.
Circle®Brands’ objective is to employ
familiarity and memes to create unforgettable, user-friendly branding
efforts specifically geared to facilitate rapid rise in positive,
instant brand recognition for their clients. “We strive to unite a
definitive name, tagline, phone number and web address that will be
indelibly imprinted in the minds of consumers from the moment they see
or hear them,” said Murphy. Once you connect with the consumer you can
start the process of selling your product or service, not before.”
Legendary management consultant Peter Drucker said, “Because the
purpose of business is to create a customer, the business has two basic
functions: marketing and innovation. Marketing and innovation create
value, all the rest are costs.” Murphy adds, “As competitors today can
quickly copy innovation, this is where it pays huge dividends to have a
powerfully compelling brand name and multi-channel identity that no
competitor can duplicate and no amount of technology can reproduce.”
In addition to the WE Do the Math® and BloomService® properties,
Circle®Brands has created brand marketing packages for a host of
industries including a Latin-themed supper club concept called
LaBeatOh!®, and even a morale-boosting campaign for the state of
Michigan using the “call to action” tagline “get SMiTTEN!®” to share
the love for their mitten-shaped state.
If a prospective
client doesn’t find a perfectly suited brand identity in their
ready-made brand portfolio Murphy is confident Circle®Brands can create
a custom one faster than you can say, “split second resonance,” which
is the main selling point of their various brand identities.
“Circle®Brands is on the forefront of changing the creative model of
the branding agency as category defying ideas become the currency of
creative companies. We built our careers on traditional advertising and
branding; this is the next logical course of evolution for folks who
think different,” notes Murphy, who has branded and marketed numerous
firms and individuals, including bestselling author and columnist,
Mitch Albom, all under her 22-year old Lip Service Communications
agency. Circle®Brands was born out of a need to separate the novel and
new from the tried and true. “We live and work by the maxim, ‘be
distinct or be extinct.’ Circle®Brands allows us to practice what we
preach.”
William Pilipchuk
Circle®Brands | Brand Architects
Pleasant Ridge, MI
Phone : 248-584-0007
PRESS BY MONTH
EDITOR'S DESK
SUBMIT PRESS
