iCrossing CEO Don Scales to Present on the Changing Role of Advertising at Jefferies Internet & Media Conference

February 23, 2009; 10:04 AM

SCOTTSDALE, Ariz., Feb. 23 /PRNewswire/ -- iCrossing, (http://news.icrossing.com) a global digital marketing company, announced today that president and CEO Don Scales will join other industry leaders to speak on the shifting role of advertising agencies in a digital economy at the Jefferies 5th Annual Internet & Media Conference in New York City on February 25.

Scales will join other industry leaders on the panel, "The Role of 'Old' Agencies in a 'New' World" at 2:20 PM. The discussion will address such issues as creating growth for clients in a down economy, talent retention and recent trends in acquisitions.

Since iCrossing was founded in 1998 in Scottsdale, Arizona, it has grown from being the largest search marketing agency in the U.S. to become one of the largest independent digital marketing companies in the world. The company has successfully leveraged its search expertise across an expanded service offering -- including Web design and development, mobile, display advertising and social media -- to help world-class brands find and connect with their customers. Today iCrossing has 580 employees in 12 offices in the U.S. and Europe, and serves over 40 Fortune 500 companies.

Earlier this year, iCrossing received "top honors for both its paid search and search engine optimization (SEO) current offering" in the Forrester Wave(TM): US Search Marketing Agencies, Q1 2009 report. The full report can be found at http://www.icrossing.com/articles/forrester-search-wave-report-09.pdf

Members of the media who wish to speak with iCrossing president and CEO Don Scales may contact Dana Mellecker at 646-435-4456.

About iCrossing

iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 580 employees in 12 offices in the U.S. and Europe.