SCOTTSDALE, Ariz., March 23 /PRNewswire/ -- iCrossing, a global digital marketing company (http://news.icrossing.com) announced today it has been named digital agency of record for the Bermuda Ministry of Tourism. As digital agency of record, iCrossing will create an integrated digital marketing program that combines Web development, search engine optimization, paid search, display advertising and social media to drive travelers toBermuda.
Because of the significant impact that search and social media have had in the travel sector, visibility and engagement are key goals of the integrated digital marketing campaign. In the initial phase of the project, iCrossing will use proprietary measurement tools - including linguistic profiles, social media mapping and social media monitoring - to better understand consumer behavior and language used when researching vacation destinations online. These search and social media insights will inform the overall digital marketing services strategy designed to drive visibility of, and engagement with, the Island of Bermuda.
iCrossing will also build a new website that reflects the "Bermudaexperience" online, through user-generated content. Visitors to the new site will be able to share their Bermudaexperiences and motivate others to discover firsthand what the destination has to offer. The site will be optimized for search from the ground-up to further drive Bermuda's visibility online.
"Bermuda understands the importance of the digital channel to travel and tourism," said Adam Lavelle, Chief Strategy Officer of iCrossing. "We are impressed with the Ministry's commitment to connect with travelers online in order to increase their awareness of one of the most beautiful destinations in the world."
"The Internet is a vital part of our marketing mix, and we consider iCrossing a leader in digital marketing," saidWilliam Griffith, Director of Tourism. "iCrossing is a wonderful addition to our integrated marketing agency team and we are confident that they will be a valuable resource in advancing our position in the marketplace."
About iCrossing
iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services - including paid search, search engine optimization, Web development, social media, mobile, research and analytics - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 580 employees in 12 offices in the U.S. and Europe.
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