FreshNetworks adds Facebook Connect to their Online Community Platform

April 6, 2009; 09:18 AM

LONDON, UK, April 05, 2009 /24-7PressRelease/ -- Social media company FreshNetworks (www.freshnetworks.com), has updated its platform to enable users to connect with Facebook. From this point all online communities built by FreshNetworks can include functionality that integrates all community activity into Facebook and vice versa, thereby creating an open link for media sharing between the two social media sites. This supports the FreshNetworks social media strategy to help brands leverage the power of word of mouth and customer engagement online to enhance their marketing mix and grow brand awareness. Beyond sharing content and activity, this new feature will increase engagement by drawing Facebook members into online communities where they can interact with clients' brands.

Facebook is one of the most popular social networks on the web with more than 175 million active users worldwide, socializing in more than 35 different languages. With over three billion minutes spent on Facebook each day, the opportunity for increasing engagement by integrating Facebook Connect in an organisation's branded online community is evident.

Charlie Osmond, Co-founder and CEO says, "FreshNetworks is committed to delivering the best and most up-to-date community software in the market. Adding Facebook connect to our platform will enhance our community offering and better address our clients growing social media needs. We believe this feature will deliver even better ROI through increased customer engagement and accelerated membership recruitment among other benefits."

About FreshNetworks
FreshNetworks is a London-based social media company that builds, manages and moderates online communities for brands. These services enable organisations to leverage the benefits of social media marketing to build stronger and more profitable relationships with their customers. This increased consumer engagement encourages brand advocacy, increases site traffic, generates sales growth, drives innovation and assists in research and customer support.

FreshNetworks is a full-service firm, providing comprehensive online community strategy as well as custom-built software for social media. With a team of experienced community managers, FreshNetworks offers ongoing community moderation services. Finally, as part of the award-winning research company FreshMinds, the team provides ongoing management of and reporting on all of their communities.

The FreshNetworks team boasts a unique combination of extensive experience at the forefront of European online community development; proven research and marketing skills; and an up-to-date, fully managed online community platform. The result is that FreshNetworks can deliver customer engagement like no other.

Media Contacts:

Sarah Eno
FreshNetworks
Sarah.Eno@freshnetworks.com
Tel: 020 7692 4495