Twitter Translated: Iconoculture Syndicates Social Media

MINNEAPOLIS--(BUSINESS WIRE)--Iconoculture, the leading cultural trend research company, today announced the availability of its Social Media Analysis product, the industry’s first syndicated source for social media information and insights. This product combines Iconoculture’s expertise on current and emerging consumer trends with powerful analytical capabilities for mining social media.

Iconoculture currently gathers consumer information from multiple data sources. Continuing to build out the industry’s first fully integrated view of the consumer, Iconoculture now offers Social Media Analysis. Framed by key consumer trends and contextualized with additional syndicated consumer information (including observational content and IconoCommunities data), real-time consumer data from tens of thousands of social media sources, such as blogs, microblogs, message boards and news outlets, is now available. Iconoculture Strategists layer on expert analysis, translating what’s happening with consumers and why, to provide more comprehensive consumer insights.

Social Media Analysis provides marketers with a method of effectively “listening” to the consumer conversations occurring throughout the world of social media. The analytical tools provide a means to view the discussions taking place, understand the sources from which they’re gathered, and take a closer look at the positive and negative sentiments that surround them.

“The proliferation of consumers that are blogging, Twittering and exchanging information over the thousands of social networks is an important source of consumer information,” said Dan Frawley, CEO of Iconoculture. “By contextualizing and integrating the social media data with data from other sources and methodologies and then translating it into actionable insight, our clients gain a real-time look at the ‘why’ behind the ‘what.’ They no longer have to rely on outdated consumer information or methods to inform new product development, campaigns or marketing messages.”

Iconoculture is identifying and tracking emerging and current consumer trends such as economic and healthcare concerns, food/beverage issues, and green topics such as cause consumption and eco-moms. The access to real-time consumer analytics supporting these trends is fueled by Collective Intellect’s industry-leading solution in social media services. The Social Media Analysis product is available as an add-on service to IconoIQ, Iconoculture’s interactive, searchable content hub and the most comprehensive online source for current consumer information and emerging trends.

About Iconoculture
Iconoculture, a cultural trend research company, is the voice of cultural trends, illuminating not only what’s important to consumers worldwide, but also why it’s happening and where it’s heading. In order for companies to seize opportunities for developing products, services and messages, they need the inside story that’s driving consumer behaviors and cultural trends. Iconoculture’s perspective provides more actionable ideas to Fortune 1000 corporations and agencies, enabling companies to become warriors for their brands. In 2007, Inc. magazine ranked Iconoculture one of the fastest-growing private companies in the nation. For more information, contact Iconoculture at 1-866-377-0087 or visit us at www.iconoculture.com.

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