Search Engine Friendly Web Design SEO

May 27, 2009; 10:38 AM

New York, NY (WiredPRNews.com) — As the President and founder of one of New York’s leading visual communication and website development firms, Peter Crisafi, of dzine it, inc., (http://www.dzineit.net), knows that a visually stimulating design is crucial to ensuring that your business’s success on the web. Yet, if you are one of the many business owners who are satisfied with their current website design, but are still struggling to gain a competitive rank among the Internet’s major search engines, there is still more work to be done.

“With competition rising dramatically on the Internet, having a good looking website is not enough,” according to Mr. Crisafi. “Good web programming is imperative to ensure that a website is easily read by search engine spiders. The higher your website ranks on a major search engine, like Google, the better your traffic and, consequently your sales, because search engines are how most users find the products and services they are looking for.”

Mr. Crisafi, whose company has helped countless business owners reap the benefits of search engine optimization (SEO), suggests the following tips to help you get started on SEO friendly web design and programming:

1. Keyword rich content and titles: Search engine spiders pay attention to the density of certain keywords in the content of your website to determine their relevance to your site. Pay careful attention to the use of the best possible relevant keywords, with lots of variations, with your content. The title of your pages also play a large role in search engine placement, so be sure you’re your titles are keyword rich.
2. Properly formatted images: Images are not easily readable by search engine spiders, so you must ensure that all of your website’s images are properly defined through ‘alt’ tags and a short description.
3. Optimal HTML coding: Programming a website through Microsoft FrontPage or other similar web creation programs may insert scripting codes that could actually harm your website. Be sure to use optimal HTML coding which is globally validated and displays properly on all popular web browsers.
4. Minimal use of Flash, JavaScript and other graphics: While extra graphics are visually appealing, use them liberally, as they hinder search engine indexing. If you must include them, do it in such a way that your content is not blocked.
5. Unnecessary frames and tables: Frames and tables are another harmful technique that prevents successful SEO web design. Tables and frames break up design codes and should not be used.

“Although these tips will not enough to get you to the top of the major search engines, they can definitely help you get started on the road to better placement,” said Mr. Crisafi. “Remember, a site with visual appeal will help draw and hold traffic, but the key to success is garnering search engine traffic. Hence, good web design requires good programming for successful search engine optimization and profit for your business.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions.

For more information, call 718.336.2660 or visit www.dzineit.net.