NEW YORK, June 10 /PRNewswire/ -- MWW Group,
one of the nation's top 10 public relations firms, today announced the
launch of "M.insight," an advanced mobile app that delivers real-time
news, articles and opinions relevant to public relations, marketing,
advertising and social media. M.insight uses public-RSS feeds from a
hand-picked group of highly respected blogs and news sites within the
industry and aggregates this content in an easy-to-read format. With
M.insight, any marketing professional can stay abreast of relevant,
up-to-the-minute news, information and trends. "As professionals in the marketing services industries, our clients
rely on us to be constantly aware of every bit of news or information
that could affect their campaigns or their businesses. A first for the
public relations industry, M.insight will make it easy for PR,
marketing and advertising professionals to discover and track news that
is most relevant to them." said Michael W. Kempner, president and CEO
of MWW Group. "On a broader level, M.insight also demonstrates how
utility-driven mobile apps can become powerful marketing tools. Mobile
platforms are undoubtedly growing as a compelling marketing channel and
we're eager to drive innovation in this area." M.insight is free, easy to download and simple to use.
Communications and marketing professionals can simply use the default
content on the app, which is sourced from some of the most cutting edge
blogs and news sites in the industry. Users can also customize the
content to better match their needs. Social Media Monitoring, Right From Your Smartphone M.insight also offers the ability to monitor social media right from
your smartphone. MWW Group's social media monitoring service, D.insight
(powered by the Radian6 platform) virtually plugs into the mobile app.
The result is a seamless monitoring solution that delivers robust
analytics in a web-based dashboard while streaming relevant mentions
straight to your smartphone. This feature is optional and needs to be
activated through a paid subscription. M.insight for the iPhone/iTouch M.insight was independently developed for the iPhone/iTouch and
offers a simple, intuitive interface to access information in six key
categories. The app features full-feed item caching, including images,
for offline access. Users can add categories and additional feeds as
needed. M.insight for WindowsMobile and Blackberry Devices, in partnership with Viigo MWW Group developed M.insight for WindowsMobile and Blackberry
devices in partnership with Viigo, a 5-star rated CNET Editors Choice
app that currently ranks as the most popular download in the new
Blackberry App World. Users downloading this version of M.insight will
get the full benefits of real-time access to information as well as the
ability to email any news item or post it on Twitter or Del.icio.us
right from the reader screen. This version also features news, weather,
flight schedules and status, real-time sports scores, stock quotes and
market data, entertainment, hotel and restaurant reviews, blogs, and
much more. M.insight is available for download immediately. To install the app
on your device, simply visit mww.com/minsight from your mobile browser.
Alternatively, M.insight is also available as a free download in
Apple's iTunes store. About MWW Group MWW Group is one of the nation's top ten public relations agencies
and is known for its results-driven approach to public relations and
"Aim High... and Deliver" commitment to client service. For the past
four years, MWW Group has been honored with the #1 ranking in the
Holmes Report agency client satisfaction survey. MWW Group achieved top
rankings in the categories of account leadership, strength of account
team, creativity, strategy and planning, and program execution. In
2006, MWW Group was named PR Agency of the Year by The Holmes Report
and Mid-size PR Firm of the Year by PR News in recognition of the
firm's growth, strategic account leadership and industry-leading
employee retention. MWW Group is part of the Interpublic Group of
Companies (NYSE: IPG) .
