Overstock.com® and other Brands Optimize Twitter Presence, Online Reach with Release of CheapTweet Stores

June 18, 2009; 11:03 AM

AUSTIN, Texas--(BUSINESS WIRE)--CheapTweet.com, the leading Twitter-based deals search engine, today announced the release of CheapTweet Stores, a new feature that provides brands and retailers on Twitter more control over their branding and content as well as increased visibility of their deals on CheapTweet.com and via web search.

CheapTweet Stores, the website's first professional offering, are targeted at e-commerce brands and multichannel retailers looking to maximize their existing Twitter presence. With CheapTweet Stores, organizations can better manage their multiple Twitter accounts and more effectively communicate with consumers. Benefits include:

• Consistent corporate branding. A CheapTweet Store is a branded, searchable index hosted on CheapTweet.com, including both deal tweets and general tweets from an organization’s multiple Twitter accounts.
• Maximizing Twitter presence. A CheapTweet Store complements an organization's Twitter presence by making it easy for customers to find and act on deals shared on Twitter – even if a user doesn't subscribe to that organization’s Twitter stream or missed the original deal tweet.
• Reaching the “ready-to-buy” consumer. The majority of CheapTweet visitors are already looking to buy and are simply searching for the best price. A CheapTweet Store puts deals in front of these customers who are ready to make a purchase with the best deal they can find.

"The Overstock.com Store from CheapTweet enables us to pull all our twitter deal postings into one central location and in front of the eyes of the many CheapTweet users," said Overstock.com Chairman and CEO, Patrick Byrne. "Social media, including Twitter, is a key initiative for us to interact directly with our customers and share special discounts with our most loyal shoppers. With CheapTweet, we get our deals in front of an established audience of enthusiastic online bargain hunters."

"Overstock.com, DealTaker.com, and VacationRentals.com represent the best in their respective industries, and we are excited to launch Stores with these companies as our partners," said Hayes Davis, Founder and CEO, Appozite. "With Stores, as well as additional professional features coming soon, we're encouraging companies to add to their traditional marketing and advertising efforts and embrace social commerce and real-time promotions."

About CheapTweet

CheapTweet (www.CheapTweet.com) is a Twitter-based deals search engine that, to date, has aggregated more than 500,000 of the best deals. Driven by the philosophy of “Unique. Social. Deals.”, CheapTweet functions as a community for users to vote, interact, and find one-of-a-kind deals. CheapTweet is operated by Appozite (www.Appozite.com), an Austin, Texas-based startup developing social e-commerce software to connect unique and interesting retailers with customers. In addition to CheapTweet, Appozite also runs TweetReach and ZiteFeed.

Contacts:

Ketner Group for Appozite
Valerie Kusler, 512-794-8876
valerie@ketnergroup.com
or
Appozite
Jenn Deering Davis
Chief of Community Experience
jenn@appozite.com