SeeWhy Extends Google Analytics to Convert up to 50 Percent of Website Abandoners

June 29, 2009; 09:53 AM

ANDOVER, Mass.--(BUSINESS WIRE)--Google Analytics is a great web analytics service for tracking website visitors, but many people only use the basic functions. Consequently, website abandonment remains a persistent problem affecting all websites, including sites running Google Analytics. Between 35 to 70 percent of onsite conversion processes are abandoned, causing lost revenue and missed targets. Small changes to conversion rates can have a big impact on sales, so a little effort here brings big rewards.

In an upcoming webinar, SeeWhy, Inc., will cover what users need to know about conversion funnels. This 30-minute, “best practices” webinar will look at why they're useful, how to interpret the data, what to do to increase conversion rates, and how to complement Google Analytics with SeeWhy to remarket to website abandoners. Remarketing to website abandoners can convert up to 50 percent of abandoners into customers, so this simple extension to Google Analytics can have a big impact on conversion rates.

Attendees will learn:

• What Google Analytics conversion funnels reveal (and what they don't)
• How to use the data to improve conversion rates
• How and when to follow up on abandoners
• The results you can expect from following up, and its impact on conversion rates
• How to track the effectiveness of remarketing campaigns in Google Analytics
• Best practices — how to ensure that customers will love remarketing

For more information on SeeWhy, visit www.seewhy.com. For additional perspectives, please visit and subscribe to the SeeWhy RSS blog feed at http://websiteconversion.blogspot.com, and follow SeeWhy on Twitter at @webconversion.

Recent News and Resources

News releases:

• SeeWhy Ramps up Mission to Convert Website Abandoners with New V.P. of Sales Louis M. McMenamy; http://tinyurl.com/SeeWhy-McMenamy
• SeeWhy Accelerates Go-to-Market Strategy with New CEO Scott G. Silk; http://tinyurl.com/SeeWhy-Silk
• SeeWhy Launches First Free Abandonment Tracking Service that Converts up to 30 Percent of Website Abandoners; http://tinyurl.com/SeeWhy-LaunchATF
• SeeWhy Bolsters Leadership With $4.5 Million in Venture Capital, New SaaS Delivery Center; http://tinyurl.com/SeeWhy-Funding

Whitepaper:

• Website Conversion, Optimizing visitor conversions with real-time monitoring and abandonment follow-up; http://tinyurl.com/SeeWhy-Conversion-Whitepaper

About SeeWhy

SeeWhy delivers breakthrough improvements in website conversion through continuous analysis of individual visitors and proactively optimizes real-time actions. Powered by a unique next generation event processing architecture, the SeeWhy suite of real-time web analytic applications is delivered “on-demand.” Re-marketing to abandoned visitors using the SeeWhy Abandonment Tracker service converts up to 30% of visitors that had abandoned their shopping carts, online forms, applications and registrations. This service provides one of the highest and most easily attainable ROI’s of any online marketing initiative.

SeeWhy is a Red Herring Top 100 Company, has been named a Global Innovator by Guidewire Group and was highlighted as a cool company by Gartner, Inc. SeeWhy, Inc. was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.

SeeWhy, the SeeWhy logo and SeeWhy Abandonment Tracker Free are trademarks of SeeWhy, Inc. All other trademarks are the property of their respective owners.

Contacts:

TECHMarket Communications
Nicole Messier, 518-306-4029
NMessier@TECHMarket.com