Calysto Communications Launches Twitter Contest

July 22, 2009; 01:47 PM

ATLANTA--(BUSINESS WIRE)--What was your company’s most “out-of-the-box” public relations or social media promotion? That’s the question Laura Borgstede, CEO of Calysto Communications, is asking her followers on Twitter.

The follower with the best response will win a free search engine optimization (SEO) audit of three of its company’s press releases from Calysto.

To enter the contest, simply sign up to follow Laura on Twitter. Then send her your tweet describing your best promotion (tweet to @lborgstede). The challenge: Describing your promotional campaign in 140 characters or less. Laura will retweet some of the best submissions, and the winner will be announced on August 24.

Why do people follow Laura on Twitter? To be the first to discover news and trends in the broadcasting, telecommunications, and wireless industries.

Would you like to find out how heavy floor traffic was at shows like CTIA and NAB? Want to know when the editor you’ve been pitching for months has suddenly moved to a different publication? Laura’s tweets will tell you.

“Since 1999, Calysto’s email newsletter PR Vibes™ has delivered insight into public relations trends, trade show and job transplants in the media, analyst and blogger community,” said Laura Borgstede, CEO of Calysto Communications. “But now I can let people know about these developments even faster, thanks to Twitter.”

For instance, just a few days ago, when RCR announced it would relaunch on July 1, Laura’s Twitter followers discovered it first. And when the organizers of Supercomm finally announced they would be sharing details about their October event, Laura tweeted her followers giving them a link they could visit for more information.

A few weeks ago, Laura also tweeted her followers to tell them about a PR technique called “blurbing” that companies can easily use to help publicize their products and services.

Calysto is helping many of its clients implement strategies that allow them to take full advantage of the social media phenomenon. In fact, back in March, Calysto officially launched a new social media marketing practice for companies in the broadcasting, telecommunications, and wireless industries.

“Calysto is seeing unprecedented interest in its social media services from companies of all sizes, and our clients are already seeing great results from our social media marketing efforts,” says Borgstede. “For example, when one Calysto client launched an Xbox application for the iPhone, we spread the word by targeting Xbox groups on sites such as Facebook, as well as video gaming blogs and online user groups. Less than a week after the application was officially announced, our client already had 35 reviews posted on the iTunes download site, and now has more than 135 reviews to date.”

Businesses in the broadcasting, telecommunications, and wireless industries can “get their feet wet” in the world of social media by starting with Calysto’s baseline social media program for as little as $500 to $1,000.

To find out more about the social media phenomenon and how your company can use it to sell products and strengthen its brand, you can download a free copy of Calysto’s white paper, “The Changing Role of Marketing and PR in the New Age of Social Media” by visiting http://www.calysto.com/survey.html.

About Calysto Communications

Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the specialized needs of the technology industry in the broadcasting, telecommunications, and wireless sectors. We provide a full suite of services to emerging and established business-to-business and business-to-consumer organizations. Unlike general technology PR firms, Calysto leverages its deep industry knowledge and intimate relationships with market influencers to deliver unmatched industry mindshare, analyst coverage and media publicity to our clients. Our all-senior management team uses an award-winning approach proven to help Calysto clients drive sales, create value for shareholders, move toward liquidity or raise overall awareness. Calysto also publishes a free e-newsletter, PR Vibes^TM (www.prvibes.com), which provides industry players with insight into media and analyst moves around the industry; industry events and tradeshows; and trends in marketing and public relations.

Contacts:

Calysto Communications
Laura Borgstede, 404-266-2060 x.11
lborgstede@calysto.com
http://twitter.com/lborgstede