Smart Marketing More Critical Than Ever

July 30, 2009; 02:06 AM

FRANKLIN LAKES, New Jersey, July 29, 2009 – The marketing landscape is changing at an alarming pace.  Businesses can no longer afford to ignore their marketing strategy. What most businesses don’t realize is that it doesn’t take a ton of money or effort to make marketing work.  In fact, hundreds of marketing opportunities arise daily in the normal course of doing business.  The trick is to seize these opportunities and capitalize on them for maximum returns.

Think Like a Marketer takes the mystery out of marketing and provides readers with practical, real-life guidance that can be applied immediately.  It can help any business capitalize on these daily opportunities by developing a well-crafted, simple, and inexpensive marketing plan.  Now, independent entrepreneurs and businesses of all sizes can easily plan and execute a successful marketing campaign with surety and speed—all by learning to think like a marketer.  “When one knows how to think like a marketer, they’ll know how to act and communicate like one,” says Sonnier.

Think Like a Marketer teaches readers:

            •           How to get inside the marketers head

            •           What all smart marketers know

            •           Why everything is marketing and everyone is a marketer

            •           How to put and keep marketing in motion

            •           How to stand out from the competition

•           How to develop a marketing mindset throughout your company

            •           How to write a killer marketing letter

            •           Tons of specific marketing tips to help you act and communicate like a marketer

            •           And much, much more

With Think Like a Marketer, businesses and entrepreneurs—and anyone who wants to be an effective marketer—will be prepared to put marketing ideas into action and become a marketing machine! 

“I feel so empowered with Lauron’s clear, practical marketing strategies. She shows you how to make marketing automatic, and as a business owner, that’s exactly what I need. No business should run without this information.”

—Valerie Boudreaux-Allen, First Step Business Training & Consulting; Houston’s SBA’s Women in Business Champion, 2007

Think Like A Marketer: What It Really Takes to Stand Out From the crowd, the Clutter, and the Competition (EAN 978-1-60163-073-5, pages: 224, price: $154.99) was published by Career Press. The book is available at Barnes & Noble, Borders, Amazon.com, and many other booksellers.

For more information about Think Like a Marketer and other new releases, visit the Website of the publisher, Career Press, at www.CareerPress.com.