Research and Markets: Social Network Ad Spending: A Brighter Outlook Next Year as Projected Spending to Reach $1.3 Billion, an Increase of 13.2% with Facebook Leading the Way

August 12, 2009; 01:48 PM

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/3682fb/social_network_ad) has announced the addition of eMarketer's new report "Social Network Ad Spending: A Brighter Outlook Next Year" to their offering.

2009 is turning into a year of major shifts in the social network business. Facebook, once a distant No. 2, has outperformed MySpace in nearly every measure of usage and is on track to surpass its rival in ad spending by 2011.

The Social Network Ad Spending report asks—and answers—the critical question: Is the experimental phase of social network marketing drawing to an end? Paid online social network advertising is expected to fall 3% this year, as a result of the poor economy and difficulties at MySpace. However, eMarketer projects that US marketers will increase their spending 13.2% in 2010, to $1.3 billion.

Key questions the "Social Network Ad Spending report answers:

How much are marketers spending to advertise on social networks?
What is driving Facebook's growth as an advertising venue?
What percentage of companies market via social networks—and is their spending growing?
What is the future of delivering targeted ads based on the social graph?

Key Topics Covered:

EXECUTIVE SUMMARY

KEY QUESTIONS

THE EMARKETER VIEW

SOCIAL NETWORK AD SPENDING

COMPARATIVE ESTIMATES

FACEBOOK

MYSPACE

OTHER SITES

WIDGETS AND APPLICATIONS

MARKETER USAGE

EFFECTIVENESS OF SOCIAL NETWORK ADVERTISING