Strategic Marketing Company Announces Google’s Recent News Will Change SEO and Search Results

August 13, 2009; 05:19 AM

Portsmouth, NH, August 13, 2009 --(PR.com)-- Harbour Light Strategic Marketing a web design, creative brand agency announces yesterday, Google released news about its latest search technology project expected to effect website rankings, and search results in the near future.

Google announced on the Official Google Webmaster's Blog a new "under-the-hood" search technology project a.k.a. code name "Caffeine" is in the works. An excerpt from the Google blog post states, "It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.” (Source article: http://googlewebmastercentral.blogspot.com/2009/08/help-test-some-next-generation.html)

Although it is too early to know exactly how Google's new infrastructure project "Caffeine" will effect website page rank and search results for targeted keywords, we do know changes to current SEO best practices used to enhance website performance are likely on the way.

“This is a terrific example of why SEO should be viewed as an ongoing process and not considered a one time than done project,” says Kelly Samson, SEO Marketing Strategist at Harbour Light. “Search engine optimization involves much more than making “on-page” edits to websites to make them more search engine friendly. SEO also involves the continual “off-page” process of industry research, testing, and analysis of trends.”

As a recent addition to the Harbour Light marketing team, Samson works as the new in-house SEO specialists, and is helping to expand the level of SEO and SEM services available to website owners.

Harbour Light now offers a more comprehensive SEO maintenance service to their portfolio of clients, as well as new web site customers. Samson is the leading force behind:

Ongoing assessment and adjustment of client websites
Qualitative analysis of search engine and web analytics data
Providing tailored advice to clients on ways to maximize return on website investment

For more information about Harbour Light’s SEO and strategic marketing services visit www.harbourlight.com.

About Harbour Light Strategic Marketing
Established in 1995, Harbour Light is an award-winning strategic marketing agency located in Portsmouth, NH that specializes in creating engaging marketing tools, successful brands, productive websites, unique advertising campaigns, and other implements of success for companies around the block and around the country.