The Changing Face of Media: How can brands best use technology and not be used by it?

August 24, 2009; 01:40 PM

2009-08-24 20:26:32 - The second in a series of events, ‘The Changing Face of Media’, hosted by Canvas8 (http://www.canvas8.com/), will be held on Wednesday 9th September at The Host gallery, 1 Honduras Street, Clerkenwell, London.

Twitter, Facebook, Spotify, Tripadvisor, Augmented Reality, Smart phone Apps, YouTube – the range of technology choices for brands wishing to engage with consumers is huge. For many these are uncharted waters, and these technologies can raise more questions than they answer.
This time the theme of ‘The Changing Face of Media’ is emerging technology. Based on the speakers’ experiences it asks the question: how can brands best use technology and not be used by it?

September 9, 2009


Speakers include:

Gerd Leonhard - With over 25 years in the media, technology and communications industries as an author, writer, entrepreneur, strategic advisor, keynote speaker and presenter, and Canvas8 Thought Leader, Gerd has a unique perspective. He was described by The Wall Street Journal as 'one of the leading Media Futurists in the world'. Gerd’s client list includes the likes of SonyBMG, the BBC, ITV and the European Commission.

David Bausola - As one of the leading specialists in collaborative social media David is deeply passionate about audience engagement. A veteran of first-to-market communication inventions, he is the co-founder of Ag8 an independent studio developing currency for content makers, media platforms and brands. Their first product is an open media franchise, Purefold, designed for RSA Films, the commercial arm of film directors Ridley and Tony Scott.
Ramsey Khoury - An entrepreneur with a passion for innovation. After graduating from Parsons School of Design in New York, he established his own fashion business, before setting up Head London to drive technical innovation for brands through engaging user experiences. Head’s client list includes British Gas, Age Concern, F1 and Microsoft.

To register for the Changing Face of Media, Wednesday, September 9, 2009 at 6:30 PM (GMT) please visit www.eventbrite.com/event/412941118

What is Canvas8? (www.canvas8.com/)

Canvas8 is the ultimate resource for the marketing industry. Providing qualitative consumer insight and creative inspiration to brand professionals, it helps users save time and stay ahead.

Canvas8 was founded to fill a gap in the market for authoritative consumer understanding. Founder Nick Morris says:

“Canvas8’s core belief is in the power of experts. Our global network of specialists in industry and consumer behaviour offer genuine insights that you can rely on. By tapping into the network our users can understand rapidly changing consumer and industry trends and, in turn, build insightful brand strategies and plan and create more engaging and interactive campaigns.

“This event brings together leading figures from media and advertising to provide unparalleled insight into emerging technology, the latest developments and discussions taking place – and offers an opinion on the opportunities for brands.”

For more information on the event or on Canvas8 please contact:

Olly Chubb, olly@canvas8.com, +44 (0)207 253 6348
Nick Morris, nick@canvas8.com, +44 (0)207 253 6348