eWayDirect Announces Direct|Connect 4.0, Providing Complete, Integrated eMarketing At One Low Price

August 25, 2009; 01:35 PM

SOUTHPORT, Conn.--(BUSINESS WIRE)--eWayDirect, a leading online marketing service provider since 2000, today announced the release of Direct|Connect 4.0, the most complete and tightly integrated online marketing platform for web-based businesses. Comprised of a suite of powerful tools for building brands, maximizing sales and strengthening customer relationships, Direct|Connect 4.0 is a single, easy to learn solution that lowers costs and creates new high-performance marketing opportunities.

Direct|Connect 4.0 is a proprietary Internet-based application that deploys quickly. As an integrated platform, it replaces the mix of emarketing tools typically patched together from multiple vendors; furthermore, its cross-channel reporting and analytics function, leveraging the application’s single database, helps develop programs that turn prospects into buyers, buyers into frequent buyers, and frequent buyers into enthusiasts.

“Direct|Connect 4.0 is proven to improve customer lifetime value by up to 70%. By replacing tools from multiple vendors, Direct|Connect 4.0 can identify and exploit opportunities that would not otherwise be possible,” said Neil Rosen, president and CEO of eWayDirect. “In one place, at one low price, online marketers now have the means to build their businesses more effectively than ever before.”

Covering the spectrum of emarketing opportunities, Direct|Connect 4.0 provides direct, real-time campaign information for measuring ROI and uncovering potential new strategies. The suite includes the following tools:

• Email Marketing—Featuring dynamic list creation, random A/B split testing, dynamic content creation, reports at order/item level and more, Direct|Connect 4.0’s email marketing module delivers both functionality and granular analysis for unparalleled email campaign results.
• Audited Inbox Delivery—By rigorously examining delivery data on a daily basis, the auditing inbox module ensures continuing effectiveness of email campaigns. The return path metrics include spam score measurement, content rendering and inbox delivery by ISP.
• Priority Email—A web-based emessaging application that uses a secure link (no spyware or adware) on the customer's desktop. Enabling you to give your best customers special offers and exclusive deals outside of normal email channels, Priority Email established loyalty in customers who perceive themselves to be part of a select group.

• Widgets—Enables the creation and deployment of customer-focused desktop applications that can boost same-customer sales as much as 10 times.
• Social Media—Leveraging message boards, community events and personal discussion groups, Direct|Connect 4.0’s social media module helps you acquire new customers drive revenue and increase Customer Life Time Value.
• Website Reengagement—A new and highly effective discipline, Website Reengagement allows emarketers to identify their email subscribers (customers and prospects) each time they visit the company website and, once they’ve left the site, send them emails related to their pages of interest.
• Friends First—Built around the notion that a subscriber base is built from the peers of current subscribers, Friends First supports the creation of embedded messages with a given message technology.

In addition to its integrated suite of tools and advanced reporting/analytics interface, eWayDirect supplements Direct|Connect 4.0 with high-value Search and Media Services. The company’s Search Marketing capability includes SEO and PPC marketing programs as well as social networking optimization, while Media Services encompasses a complete assessment of a client’s needs and goals, followed by identification of opportunities, online testing, vendor negotiation, and campaign reviews for best practices.

eWayDirect offers a free, no-obligation online demo of Direct|Connect 4.0. To register for the demo, or to learn more about eWayDirect’s integrated emarketing solutions, go to www.ewaydirect.com.

About eWayDirect:

eWayDirect, Inc., is a Connecticut-based emarketing company offering world-class email marketing, both SEO and PPC search marketing, website reengagement, social networks, and widgets, all on a single integrated platform. Its web-based Priority Email tool guarantees 100% inbox deliverability, 100% of the time; the website reengagement process increases sales; and the social networking application is a powerful customer acquisition tool—and all of them are part of the platform, offered at no extra cost. Learn more about eWayDirect at http://www.ewaydirect.com.

Contacts:

SS|PR
Press Contact:
Belinda Banks, 609-750-9110
belinda@sspr.com