iCrossing Study Finds Display Boosts Search Site Visits and Click-Throughs

August 28, 2009; 01:37 PM

SCOTTSDALE, Ariz., Aug 28, 2009 /PRNewswire via COMTEX/ ----iCrossing (http://news.icrossing.com), a global digital marketing company, today published "The Effects of Display Media on Search Traffic," a whitepaper that demonstrates how effective display campaigns can increase search traffic by increasing brand awareness, brand recognition and brand preference.

The whitepaper was written in response to a lack of awareness in the digital marketing industry as to the impact of display media on other digital channels. As part of the report, iCrossing analyzed before, during and after data from display advertising campaigns run for several iCrossing clients.

iCrossing found that running a display campaign increased visits from search engines by nearly 14 percent and boosted paid search click-throughs by nearly 15 percent.

In the whitepaper, iCrossing concludes that the display campaigns assisted brand awareness, brand recognition and brand preference by attracting online users to visit the Web site. Running a display campaign causes a statistically significant increase in search traffic, specifically search visits, unique visits and search click-throughs. Furthermore, the paid search cost-per-click was lowered during the display campaign and shows that targeted display campaigns can help other media campaigns reach cost efficiency.

iCrossing also released today a capabilities brief, "Cross Channel Attribution Modeling in Action," which describes how iCrossing is using a data aggregation model and the iCrossing Marketing Platform to help clients understand the impact of their digital campaigns from all channels on conversions. Both "Effects of Display Media on Search Traffic," and "Cross Channel Attribution Modeling in Action," can be found at http://www.icrossing.com/research/.

About iCrossing

iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 550 employees in 12 offices in the U.S. and Europe.

Media Contact: Dana Mellecker 646-435-4456

SOURCE iCrossing

http://www.icrossing.com