CARMA Expands Social Media Offerings and Upgrades NewsAccess

September 8, 2009; 01:28 PM

September 8, 2009 — CARMA International has recently updated its industry-leading methodology to better measure social media coverage. The company has adapted its time-tested approach to media analysis to account for the nuances and intricacies of social media. As part of this initiative, CARMA has devised methods for analyzing reader comments and hyperlinks appearing within social media and for helping clients understand how discussion in the blogosphere is affecting their image. Social media analysis is available through both traditional CARMA human-based analysis as well as its quick-pulse monitoring and measurement tool through Social Media Access or NewsAccess. 

·         Social Media Access – Users can choose to view social media results alongside traditional media results or display social media data in a separate interface known as Social Media Access. This way, blogs, message boards/forums, and tweets can be included or separated from print, online, and broadcast media coverage.

·         Tone – CARMA is able to apply tone ratings to articles in NewsAccess and Social Media Access. CARMA’s team of researchers will evaluate and apply tone to all or selected media coverage.

·         Customization – Users can choose from a list of core charts and data tables to customize NewsAccess and Social Media Access. Options include share of voice and other measurement breakdowns for all data available, as well as basic data on topics and journalists.

CARMA CEO Albert Barr commented, “CARMA has been a pioneer of the media analysis industry and for over 25 years we’ve demonstrated our leadership and expertise in the analysis of traditional media. In recent years, we’ve focused heavily on integrating social media into our portfolio and are pleased to announce our social media monitoring tool, Social Media Access. As CARMA continues to change with the rapidly evolving media universe, we have also incorporated the ability to track Twitter and other important conversation types.”