PPC Negative Keywords: Maximizing the Positive Effect - Educational Webcast at Search Marketing Now

September 25, 2009; 01:52 PM

Redding, CT (PRWEB) September 25, 2009 -- On Tuesday, October 13 at 1 PM Eastern Daylight Time, Search Marketing Now presents "PPC Negative Keywords: Maximizing the Positive Effect." This educational webcast is free and is sponsored by Marin Software.

While most online marketers are diligent in creating a keyword list for SEO or for paid search campaigns, many overlook the power of negative keywords. Negative keywords are those terms for which you don't want your ads to appear in search engine results. When used correctly, negative keywords can filter out useless clicks and impressions, reducing overall costs and increasing the ROI of a paid search campaign.

This webcast looks at negative keywords -- what they are, why they are important, and how you can build a list of negative keywords that will help reduce costs and increase your Quality Score. Ken Jurina, a leading authority on negative keywords, will provide an overview as well as case studies demonstrating companies saving up to 40% on PPC spend via the use of a maximized negative keywords list in their PPC campaign strategy.

Registration is open and more information is available at http://searchmarketingnow.com

Ken Jurina is CEO of Epiar, Inc., an internet marketing firm in Edmonton, Canada. He is a frequent speaker at industry events and is an active member in SEMPO.org.

This webcast is sponsored by Marin Software. Founded in April 2006 by experienced search marketers and software experts, Marin Software provides a browser-based, enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer® addresses the workflow, analysis, and optimization needs of advertisers and agencies, saving time and improving financial performance for large-scale SEM campaigns. Marin is designed for those who are spending at least $100,000 monthly on paid search. Marin's over 130 customers collectively manage in excess of $500 million of annual search spend via Marin's application. Customers include University of Phoenix, Neo@Ogilvy, Razorfish, Reply!, and ZipRealty.

About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.