StrongMail Influencer Unites Email and Social Media for Next-Generation Referral Campaigns

October 19, 2009; 08:16 AM

REDWOOD CITY, Calif.--(BUSINESS WIRE)--StrongMail, a leading provider of online marketing solutions for email and social media, today announced a new version of StrongMail® Influencer™ featuring integration with the company's flagship email marketing solution, StrongMail® Message Studio®. The combined solution will enable direct marketers to deploy next-generation email referral campaigns that leverage the full power of social media.

StrongMail Influencer's integration with Message Studio automates the insertion of social media marketing into new or existing email campaigns and enables real-time performance tracking alongside email metrics. Additional enhancements to StrongMail Influencer include new data integration APIs to transfer response data to a CRM system or other back-office applications for remarketing purposes, optional toolbar campaign deployment to eliminate landing page coding, and updated fraud-detection for improved gift and reward management.

Using StrongMail Influencer, marketers can inject rich social networking functionality into any web page, social network or email communication, thereby extending the reach of their programs. StrongMail Influencer achieves this by presenting consumers with engaging experiences that invite and motivate them to share their brand or offer with friends, family and colleagues via online email accounts, blogs or popular social networks like Facebook, Twitter and MySpace. Online retailer CSN Stores recently used StrongMail Influencer to power a referral campaign that generated new members for its CSN Rewards program at three times the rate of its previous efforts.

Sharing Features

• Interactive experience that motivates, tracks and reminds recipients to share
• Viral marketing engine with direct integration with popular email services, blogs and social networks
• Self-contained widget allows participants to share without ever leaving a designated landing page
• Optional toolbar deployment that eliminates the need to create and code custom landing pages

Testing and Reporting Features

• Real-time optimization of creative executions to maximize virality and impact
• In-depth reporting to identify a brand's biggest influencers by share activity and conversions
• Data integration APIs to extract behavioral data of key influencers for multi-channel remarketing

Gift and Reward Features

• Automated gift and reward functionality to streamline and manage fulfillment
• Triggered reminders to keep participants informed of progress towards offer goals
• Fraud detection technology to flag and/or suspend suspicious claim activity

“When it comes to empowering direct marketers to expand their reach, StrongMail Influencer's unique viral marketing technology is a game changer,” said Bob Tekiela, CTO of StrongMail. “StrongMail Influencer isn't just about simplifying the sharing process, it's an interactive experience that motivates loyal customers to share by expertly delivering a compelling offer and providing continual feedback to the participant on their progress towards achieving a goal or reward.”

For more information on StrongMail Influencer, including a two-minute demo, please visit www.strongmail.com/influencer

Availability

StrongMail Influencer is available now and can be purchased directly from StrongMail.

About StrongMail Systems, Inc.

StrongMail’s online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail’s clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.

Contacts:

Eastwick Communications for StrongMail Systems
Kevin Cheng, 650-480-4080
strongmail@eastwick.com