October 20, 2009; 01:19 PM
LANSING, Mich., Oct. 20 /PRNewswire/ -- Fans are flocking to the Pure Michigan Facebook page looking to stay up-to-date with Michigan travel, get a sneak peek at behind the scenes, and share their Michigan favorites. Pure Michigan recently passed the 20,000 mark for Facebook fans, putting Michigan among the top states for fans on the social media outlet.
"We are delighted with the number of people who want to be involved with Pure Michigan on Facebook," said George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation.
"However, it's not just the volume of fans but the level of fan participation. Our posts serve as conversation starters about things to do and places to see
in Michigan."
In addition, Travel Michigan has retained the top-ranking amongst the 50 official U.S. tourism office Web sites in the use of social media. In a recent study, How Social is Your State DMO, conducted by Gammet Interactive, Michigan stays in the top spot for the use of popular social media outlets including Facebook, Twitter, Flickr, YouTube and others.
The Pure Michigan social media program is based on strategic recommendations and is executed in partnership with Fluency Media Group. Ann Arbor, Michigan-based Fluency Media Group develops integrated marketing solutions which include search engine optimization, pay-per-click advertising, Web site sales flow optimization, online publishing and social media strategy, and e-mail marketing programs.
Stay up-to-date by joining the Pure Michigan Fan Page on Facebook or follow @PureMichigan on Twitter for the latest events and Michigan tourism news,search hashtags #puremichigan, #MIevents, #MIdine, #MIgolf, #MIfish, and #MIwine, for all the latest. Connect and get the inside scoop on where the fish are biting, what greens are running fast and how you can make your visit Pure Michigan at the newly launched blog, Pure Michigan Connect. Take a minute to comment on the blog posts, or submit one of your own.
In addition, visitors can now enjoy all the photos from the Pure Michigan Photo Contest on Flickr, or watch all of the Pure Michigan commercials on YouTube or michigan.org. The official state travel and tourism Web site, michigan.org, continues to be a source for Michigan travel information, featuring more than 12,000 attractions, events, hotels, resorts, restaurants and other tourism-related businesses.
Travel Michigan, a division of the Michigan Economic Development Corporation, is the State of Michigan's official agency for the promotion of tourism. Travel Michigan markets the state's tourism industry and provides valuable visitor information services. For Michigan travel information and updates go to michigan.org.
Fluency Media develops award-winning, turnkey internet marketing campaign programs. As the originator of both the technologies and the marketing strategies that drive successful digital programs, the company assumes a unique level of responsibility for producing results and delivering ROI for its clients. Fluency specialists manage internet marketing channel execution and analysis daily, resulting in continuous and actionable market intelligence. Their proprietary tracking and analytics solution is capable of comparing all online marketing touch points, costs and conversion events side by side for true ROI analysis and custom integration. Fluency's clients benefit from integrated marketing solutions which include search engine optimization, pay-per-click advertising, web site sales flow optimization, online publishing and social media strategy, and email marketing programs. For more information, please visit www.fluencymedia.com or call 1.734.302.3300.
Contact: Kirsten Borgstrom, (517) 335-1871
Jenny Schilp, (248) 225-6744
SOURCE Travel Michigan
Kirsten Borgstrom, +1-517-335-1871, or Jenny Schilp, +1-248-225-6744, both for Travel Michigan
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