Marketing Just Got Safer For Entrepreneurs Of Start-ups And Early Stage Companies

October 26, 2009; 03:08 AM

Calgary, AB, Oct 26, 2009 - First-time entrepreneurs and any business owner contemplating a new marketing or business development program can now look forward to a shorter, safer route. Historically marketing is one of those things you either dive into, suffering through a steep and meandering learning curve, or you hire an agency and hope for the best. Neither option is particularly appealing, but what choice do you have? On the one hand, you have to learn a whole new discipline; on the other hand, you trust a large and high-risk investment to someone else. The end-results along either path are often disastrous and finding the middle way is difficult. Accrue Performance Marketing Inc. with the release of Being Profitable™: the earnings growth program™ a new marketing leadership product, is providing entrepreneurs a third alternative that paves the way for successful collaboration.

“Entrepreneurs of small private companies have the most to lose and the least support available,” says John Watson, President of Accrue Performance Marketing Inc. “As a marketing executive, I got tired of seeing the people who needed help the most, turned away because they could not afford it. So often, people would request quotes for websites or for advertising but they were clearly not ready. Either little of their preliminary work was complete or their business model would not support an on-going marketing investment. I wanted to create a way for start-up entrepreneurs and small business owners to get the help they needed so they can get to market along the safest and most direct route possible. Nearly five years later, Being Profitable is the result.”

When a new entrepreneur goes looking to learn the marketing ropes, what they inevitably find are the latest sales and marketing fads. They often get overwhelmed with the hype and sexy new ideas, and never gain a clear picture of the overall process. They start working on a website or advertisement first, and often fail to lay a solid foundation for an overall program. Even when they engage professional help, they often hire project experts to help them implement specific initiatives. All too often the business returns are either negative or negligible. This process is unnecessarily destructive and results in far too many business casualties.

Being Profitable™: the earnings growth program™ solves this problem by ignoring the latest fads and hype, focusing on the fundamentals. Being Profitable™ is a marketing leadership program that steps an entrepreneur through the pre-market planning and sales forecasting process in simple accessible terms. The goal is to generate specific clarity of purpose and commitment from the entrepreneur in a worthy plan of action. The program assumes that the entrepreneur intends to hire professional marketers to help them implement. Being Profitable™ prepares the entrepreneur to effectively delegate the marketing role rather than abdicate an unfamiliar process.

Being Profitable™ is available in several formats from entirely self-guided; privately coached; or in a workshop series with other entrepreneurs. Prices start at $1500 US from Accrue Performance Marketing Inc. and their network of business coaches.

For information on Accrue Marketing or Being Profitable call (800) 860-0026 in North America (403) 512-3183 direct dial or visit the Accrue Marketing website.

About Being Profitable™
The Direct Route To Commercial Success, Being Profitable™ is a pre-marketing or market readiness program that leads you through your entire go-to-market plan in detail. This step-by-step how-to program will help you become a savvy marketing investor, with a clear go-to-market plan that is worthy of investment.

About John Watson
John Watson is the president of Accrue Performance Marketing Inc. and is the author of Being Profitable™: the earnings growth program. John has been consulting since 1995. He specializes in helping entrepreneurs find more direct routes to market. John was the VP Strategy at Rare Method Interactive, and President of Advanced Information Marketing Inc. John is a serial entrepreneur who lives in Calgary, Alberta, Canada.

About Accrue Performance Marketing Inc.
Accrue is a Calgary-based performance marketing and business coaching firm, founded in 2006. Accrue’s purpose is to lead entrepreneurs along a direct route to commercial success.