Unicast Partners with the Aura Group to Offer New Rich Media Feature for Movie Ad Experiences

November 23, 2009; 01:07 PM

Austin, TX – November 18, 2009 – Unicast, a leader in online interactive rich media and video advertising management and services solutions, today announced its partnership with The Aura Group, a market leader in developing web and wireless enterprise solutions. Together they will provide a new Unicast feature, Movie Finder, which gives motion picture studios the ability to provide a personalized and premium online ad experience to moviegoers. 

Powered by The Aura Group’s MovieConnect technology, the Unicast Movie Finder feature allows ads to automatically decipher consumers’ location and display the closest theatres and show times for the movie being featured in the ads they’re viewing. Consumers can also search by zip code for additional theatre locations, send showtime information to their Twitter account and leverage mobile convenience by sending theater and show time information directly to their mobile phones. In addition, Movie Finder enables the ad to provide links for moviegoers to purchase tickets online through popular ticket brokers including Fandango and MovieTickets.com.

"Unicast consistently strives to provide cutting edge features to enhance the consumer experience and offer more functionality options to our clients,” explains Caleb Hill, SVP of Products for Unicast. "By partnering with The Aura Group to implement the Movie Finder feature into our ads, moviegoers can combine the excitement of watching an HD trailer for a new movie with the convenience of viewing theatre locations and show times as well as accessing online tickets – without ever leaving the ad experience. At the same time, movie studios get increased engagement rates and ultimately, ticket sales attributed to their online campaigns. It’s a win-win situation.”

"By integrating The Aura Group’s MovieConnect technology into Unicast’s rich media and video advertising product offerings, we’ve continued to advance online advertising solutions available to the entertainment industry,” says David Bailey, CEO of The Aura Group.

The Movie Finder feature is part of an extensive portfolio of video, social, 3D and rich media products offered by Unicast. Heavily utilized by the entertainment industry, Unicast’s cutting-edge features such as HD video, Twitter integration, full screen video, social network posting, 3D video cubes and instant messaging integration allow entertainment companies to create engaging and viral experiences to support their rich media ad campaigns.

Experience the Movie Finder feature on Unicast's website;

http://www.unicast.com/Showcase.aspx#/c/features/movie-finder/p/94

About Unicast

Unicast has been providing state-of-the-art rich media solutions for publishers, agencies and advertisers since 1998.  Integrating creative support with campaign management and detailed analytics, Unicast technologies empower customers to manage the complex process of deploying online advertising campaigns.  Unicast is a proud member of the DG FastChannel (NASDAQ: DGIT) family of companies - a multichannel distribution network of thousands of advertisers and media publishers worldwide. Today, our solutions are leveraged globally by some of the world's most esteemed brands, including AOL, Fox Interactive Media, MSN, MindShare, NBC Universal, ABC, CBS, and Initiative Media.  For more information visit www.unicast.com

About DG Fast Channel

DG FastChannel (NASDAQ: DGIT) provides innovative, technology-based solutions to help advertisers and agencies work faster, smarter and more competitively.  DG FastChannel delivers the standard in digital media services to the advertising, broadcast and publishing industries. Through its Unicast and Springbox operating units, DG FastChannel is a leading Internet marketing technology company providing state-of-the-art rich media solutions for publishers, agencies and advertisers. Integrating creative support with campaign management and detailed analytics. 

The Company utilizes satellite and Internet transmission technologies and has deployed a suite of digital media intelligence and asset management tools designed specifically for the advertising industry, including creative and production resources, and digital asset management. More than 5,000 advertisers and agencies employ the Company’s workflow toolsets.  The Company has an online media distribution network of over 26,000 radio, television, cable, network, print and Web publishing destinations.  For more information visit www.dgfastchannel.com.