Research and Markets: Printing Goes Mobile? A Primer on Mobile Marketing - From the Latest Smartphones, to the Growing Market for Iphone Applications

November 24, 2009; 01:35 PM

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/a5119d/printing_goes_mobi) has announced the addition of the "Printing Goes Mobile? A Primer on Mobile Marketing" report to their offering.

This 46-page report provides an easy-to-read overview of the current mobile communications landscape, from the latest smartphones, to the growing market for iPhone applications, to the creative ways that marketers in all industries are trying to get a toehold in these new technologies.

How do we define "mobile marketing"? It can be any of a wide variety of strategies designed to deliver interactive advertising or other content to users via their mobile phones. This can include, but is no means limited to:

• SMS (text) or MMS (rich media) messaging
• the mobile Web
• smartphone apps
• mobile ad networks
• mobile integration with social media networks
• quick response codes
• augmented reality
• ...or any combination of these and more

This primer report sorts out the various strategies, and provides links to third-party data on the growth of the mobile market, as well as some of the impediments to its growth. For example:

• eMarketer estimates that mobile ad spending will reach $416 million in 2009, increasing to $1.56 billion by 2013.
• JP Morgan estimates that revenue from advertising associated with search results on mobile phones is expected to rise to $129 million this year from $99 million in 2008.
• Last August, New Scientist magazine compiled some statistics on iPhone apps alone, and found that:
• - there were 1.5 billion apps downloaded in the first year of the Apple iPhone App Store
• - from July 2008 to August 2009, there were 64,500 new apps added to the iPhone App Store
• - one-third of app users say those apps have changed their lives
• - and app users spend on average 22% less time on a computer.

The report also provides our outlook of the future market for mobile communications in general and mobile marketing applications in particular, as well as general advice, cautions, and caveats for graphic communications companies and individuals looking to get involved in mobile marketing.

Key Topics Covered:

Introduction

Section 1: What Is Mobile?

Section 2: Mobile Marketing Outlook

Section 3: Mobile Applications

Section 4: Conclusions, Recommendations, And Suggestions

Appendix A: Resources

Appendix B: Mobile Phones In The Third World

For more information visit http://www.researchandmarkets.com/research/a5119d/printing_goes_mobi

Contacts:

Research and Markets
Laura Wood, Senior Manager,
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
press@researchandmarkets.com