Campaigner’s Tips Help Small Businesses Integrate Multimedia and Social Media with Email Marketing

December 14, 2009; 01:41 PM

OTTAWA--(BUSINESS WIRE)--Campaigner, a leading email marketing service provider, launched 101 Tips for Getting Started with Email Marketing this year to help small business owners implement and enhance successful email marketing campaigns. Sent weekly, Campaigner’s tips continued through November offering free advice to help small businesses enhance the performance of their email marketing campaigns.

November tips explained how the use of multimedia can add personality and appeal to email marketing, creating a more engaging experience for subscribers. Topics included easy ways to implement multimedia, and the advantages of graphics, video and podcasts. Tips in the month of November also offered guidance on how to use social media networks and tools to help with the promotion of email marketing campaigns.

To learn more about these tips, listen to Campaigner’s most recent podcast: Tips for Integrating Multimedia and Social Media with Email Marketing.

“Multimedia allows you to express your brand in more than just words,” said Steve Adams, vice president of marketing for Protus, the provider of Campaigner. “Multimedia makes for a more engaging customer experience if you use it with purpose, such as the showcasing of product demos and reviews. It truly takes your emails to the next level of marketing. And by promoting email campaigns through social media networks, you can reach a continuously expanding audience and grow your email list.”

Upcoming tips will focus the use of email marketing automation to improve relevance and timing of campaigns. Sample tips planned for December include:

• Reasons to use email marketing automation
• How to get started with automation
• Gathering customer information from all sources
• Using reports to understand buying behaviour

Small business owners can find the archived email marketing tips and sign up for free weekly tips throughout the 101 Tips for Getting Started with Email Marketing campaign, by visiting the 101 Tips website.

Key Links:

101 Tips Homepage: http://campaigner.com/lp/101tips.aspx

Campaigner podcast: http://blog.campaigner.com/2009/12/101-tips-for-small-business-november.html

Inside Campaigner blog: http://blog.campaigner.com/

About Campaigner

Campaigner email marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting to their customers quickly, simply and affordably. Features include professional-looking email campaign creation, multiple ways to grow and manage lists, integration with CRM and the utilization of campaign metrics and reports to increase results. Campaigner is part of a total Software as a Service (SaaS) business communications offered by Protus that also includes MyFax, the fastest-growing Internet fax service; and my1voice, the cost-effective, feature-rich virtual business phone service. Additional information is available at www.campaigner.com.

Contacts:

Media Contacts:
Tracy Shryer, Tech Image
847-279-0022 x230
tracy.shryer@techimage.com
Sue Rutherford
Protus
613-733-0000 x 519
srutherford@protus.com